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- Oct 24: Acast Studios New York have officially opened. The first person to use them: one of the best-selling music artists of all time, Ariana Grande, who is on today’s episode of Shut up Evan with Evan Ross Katz. The facility - in the heart of SoHo - is a fully multimedia space with the highest-quality audio and video capabilities, plus bespoke branding opportunities, and is available for Acast creators.
- Oct 23: Podcasts can be movies for the ears - so CurtCo promoted their sci-fi series Solar to movie-goers in the cinema for much of last month. There were trailers played on the big screen - and movie posters in the lobby - at all locations of Maya Cinemas.
- Oct 22: Just in time for Christmas, Zoom (the audio equipment manufacturer) is to launch the Zoom PodTrak P4next, a portable XLR multitrack recorder with “AI noise reduction”, compression and tone shaping. Here’s a demo video. It’s marked as “coming soon” on B&H for $179.99. We’ve not had a press release for it, but it appears to have been announced yesterday.
- Oct 21: Advertisers aren’t (just?) looking for big audiences and big download numbers. Oxford Road suggests that they’re actually looking for advertising that works: and have published ORBIT: the first podcast ranker measured by ad performance, based on $1.6bn of advertising spend. CEO Dan Granger: “For 15 years, marketers have been making decisions without this data. That changes today.”
- Oct 20: Trebble has launched a new, “reliable AI editing tool”, called DeepCut. The tool can be personalised to specific podcasts; and can be given natural language instructions. An optional upgrade, Safe Cut, can be used to automatically make edits that sound natural. The company, which is more than twelve years old, has also had a makeover: a new logo and website.
Data credits: Podnews newsletter