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- Apr 21: Podcasting is now a $2bn ad industry in the US - earning a total of $2.4bn in US podcast ad revenue, in 2024. “This rebound is driven by continued expansion of podcast networks, deeper brand integrations, and advancements in audience targeting,” said the IAB / PwC Internet Ad Revenue Report. In total, internet advertising revenue hit $258.6 billion in 2024, its highest since 2021. The report is a free download.
- Apr 18: People are spending 44% more time looking at Spotify’s app than last year. “The demand for podcast audiences for video is undeniable at this point,” says Spotify’s Maya Prohovnik in an exclusive interview with the Podnews Weekly Review today. “For almost all shows who have switched from audio to video, they're making more total revenue,” she told us; and when questioned on claims earlier in the week that creators lose features when they switch to video, she told us: “I think that's the wrong way to look at the big picture. If you are already making video content, or if you're thinking about expanding to video, you're going to be thrilled by the outcome of SPP” (the Spotify Partner program).
- Apr 17: The Podcast Show London has confirmed new partners and speakers, including Gary Lineker and Jack Davenport from Goalhanger, and Alison Lomax from YouTube UK & Ireland. Also announced as speakers are the team from FlightStory Studio: the team behind Diary of a CEO, Begin Again, and We Need to Talk - who’ll take to the stage with a session called “The Creator Economy is Dead. Welcome to the Era of Creator Entrepreneurs”. Our Editor is also speaking, and you’ll be able to watch the Podnews Weekly Review record live on-stage at the end of the event.
- Apr 16: Women’s podcast listenership has tripled in ten years, according to the Women’s Audio Report: Women & Podcasts released by Edison Research and SiriusXM Media. 45% of all women in the US (60mn) are monthly listeners; and 52% consume podcasts in some form (whether listening or watching).
- Apr 15: Spotify announced that it is investing €1 million ($1.14mn) to increase the production of audiobooks in non-English languages, starting with French and Dutch. “In France, we are continuing to bring a younger, more diverse audience to audiobooks, with nearly 60% of listeners aged 18 to 34 accounting for over half of all listening hours,” the company says.
Data credits: Podnews newsletter