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- Jul 4: Tales from the Cloud Sea might be the first 100% improvised comedy adventure podcast for kids and families. Every episode's adventure is created by kids who call in to tell the characters where The Skytanic goes next. We’re told early feedback has been positive.
- Jul 3: The total number of new podcast episodes published in June was 4.7% fewer than in May on a normalised basis, says Livewire. Spotify for Creators saw a small decrease, but still retained its leading market share of 26.6% of new episodes. Spreaker (at 15%) and Buzzsprout (at 8.7%) saw increases in share, as did Podbean and Libsyn. Amazon Cloudfront still serves the majority of podcast episodes (now 60.79% of them).
- Jul 2: A comedy podcast festival is to expand into the US - and to return to London and Melbourne. Cheerful Earful plans 15 days of live podcast shows across the globe, including a new event in New York City. Presented in partnership with headline sponsor Adelicious, the festival continues its mission to be “global but grassroots,” with comedy at the heart. Tickets are now on sale.
- Jul 1: Advertisers say they’ve never been more interested in podcast advertising - and never used it more. That’s the results of the eleventh year of the Advertiser Perceptions study by Westwood One and Cumulus Media. However, the study suggests, brands are just “sticking their toe in the water” in terms of budgets; and suggests that it’s time that brands invested 5% of their overall spend in podcasting.
- Jun 30: France’s podcast industry has called for official government recognition for podcasting. “If we want podcasting to remain a diverse, creator-driven medium, it must be recognized as a cultural industry in its own right”, the organisation said, in a statement following its AGM. This follows AudioUK asking for the same in the UK; and podcasters asking for similar recognition in Canada.
Data credits: Podnews newsletter