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Bumper
Bumper is a data-driven podcast growth agency. We create audience development strategies that help enterprise pod...
Data and analysis · Marketing Consultants
Bumper is a data-driven podcast growth agency. We create audience development strategies that help enterprise pod...
Data and analysis · Marketing Consultants
Stories
May 15, 2024:
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Spotify has added “consumption hours” data to its podcast dashboard, says podcast growth agency Bumper. It’ll show you how long your audience has spent with each episode on Spotify: a vital metric to help understand how well your show is doing.
May 14, 2024:
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Bubble Trouble, the podcast that explains how businesses and financial markets really work, turns its eye to the business of podcasting this week. Joining Will Page and Richard Kramer are Jonas Woost from Bumper, and Podnews's Editor, James Cridland - looking at what they call the "post-bubble world of podcasting".
May 9, 2024:
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Kattie Laur has joined Bumper as a Podcast Growth Specialist. She also writes Pod The North, a newsletter on Canadian podcasting.
April 1, 2024:
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Dan Misener writes about shortcuts, shenanigans, and real audience growth, noting that it is easy to buy traffic, but harder to buy audience. He also recommends using the correct language: traffic numbers are not audience numbers.
March 22, 2024:
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Bumper’s Dan Misener doesn’t like the word “listener”. He believes that downloads are done by downloaders; and listens are done by listeners.
February 7, 2024:
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Podcast growth agency Bumper has publicly launched an internal research tool called Podcast X-Ray. It shows details like publishing trends and hosting data. Here’s the Podnews Weekly Review, where you can see the switch from publishing on Thursday to Friday, as one example. We’ll link from our own podcast pages.
January 23, 2024:
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From one type of award to another - Podcast growth agency Bumper has analysed 28.5mn Apple Podcasts star ratings (in the US store) to learn how they work. Crime Junkie has the most US ratings, at 344,000; but only 28% of shows have any star ratings at all. (Star ratings have no effect on the recommendation algorithms.)
January 11, 2024:
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Stephen Hallgren, also known as Teevio, has joined Bumper as fractional CTO. He was with Simplecast.
November 1, 2023:
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From Bumper, Dan Misener writes about an apparent decline in downloads from Apple Podcasts as a result of changes to auto-downloading in iOS 17. He shows how to check your stats.
September 6, 2023:
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The Hot Docs Podcast Festival in Toronto released its full program. The first in-person Festival since 2019, the festival welcomes a slate of international and Canadian podcasts, including The New Yorker's Fiction Podcast, Articles of Interest, and Dinner SOS. It also hosts the Creators Forum on October 19 and 20, featuring top executives, producers and hosts from Acast, Bumper, Canadaland, CBC Podcasts, Condé Nast, HBO, Media Girlfriends, NPR, Pushkin Industries and more.
August 24, 2023:
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Apple Podcasts has quietly stopped adding hidden webpage code to tag podcasts with topics, which it started to do in late 2022. Dan Misener from Bumper spotted the change a few days ago.
August 22, 2023:
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Dan Misener from Bumper told Podnews: "While downloads may signal intent, they aren't a direct measure of playback or listening. I haven't tested Linkfire for Podcasts yet, but I'm keen to try it with Bumper's clients. I'm especially excited by the promise of getting beyond downloads to understand podcast marketing's impact on verified consumption and true audience growth."
August 9, 2023:
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Further reading: JAR Audio has updated its ultimate guide to branded podcast ROI … Eric Nuzum asks "What do all successful podcast hosts have in common? And what is necessary for someone to succeed as a podcast host?" … and Jonas Woost from Bumper writes: don't confuse listeners with downloaders. He points out that both Spotify and Apple (which for most podcasters is the majority of their traffic) give actual listener numbers in their dashboard, since you have to sign in to use those apps.
May 25, 2023:
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Do you "heff and jeff" in your podcast? Do you mark it as explicit? If you do, did you know what that means to which country gets your podcast? Dan Misener from Bumper discovers which countries hide explicit content from users unless they want it - and which ban it all together.
May 24, 2023:
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Apple Podcasts has separate editorial curation for more than 170 countries across the world: but how can you see what they're promoting in other countries? The podcast growth agency Bumper has worked out a way of quickly seeing the contents of every country's Apple Podcasts front pages.
May 8, 2023:
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Bumper looks at ways to look at Listen Time as a method to measure your audience's engagement with your podcast. The company responds to concerns from us that a listen time metric penalizes short shows (like ours).
March 14, 2023:
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There are a lot of places to find important data about how your podcast is doing. From Bumper, Jonas Woost recently wrote an article on success metrics for indie podcasters in Podcast Marketing Magic.
February 23, 2023:
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Jonas Woost has thoughts on the best success metrics for independent podcasters.
February 21, 2023:
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How are you measuring your podcast's success? Downloads are easy, but Bumper is suggesting Listen Time as the right metric; and the company has published a detailed method of calculating it.
February 6, 2023:
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Dan Misener from Bumper, our newest supporter (see below), has added to our data point about trailers. On Friday we said that out of 362,324 podcasts we examined over the last three months, only 14% have an episode marked as a trailer. By comparison, Dan says, 54% of the Apple Podcasts top 200 had trailers, and 50% of the Spotify top 200 did too.
January 20, 2023:
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In the Podnews Weekly Review this week - Bumper's Jonas Woost talks more about why Listen Time should be the universal measurement of podcasts; Lex Friedman talks about life after Amazon; and we hear more from Sam Sethi about Podfans.
January 18, 2023:
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Further reading: Matthew McLean writes Why Video Can’t & Won’t Replace Audio in Podcasting … Jonas Woost at Bumper writes on A better way to measure podcast success: Listen Time
December 14, 2022:
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Should your podcast take a break for the holidays? At Bumper, Dan Misener looked at release data and consumption data to discover what really happens.
November 18, 2022:
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Dan Misener at Bumper has looked at the new topics that Apple Podcasts is automatically allocating to shows (see our coverage on Nov 15, including our topics viewer). He's produced a number of network maps, designed to show links between different shows; and produced episode topic maps for every category in Apple Podcasts.
November 15, 2022:
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Bumper's Dan Misener has discovered that Apple Podcasts is quietly tagging individual podcast episodes by topic. The topics are used to help Apple's search engine; and are linked to Wikipedia pages and Wikidata identifiers.
August 22, 2022:
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In his first blog for Bumper, Dan Misener looks closely at how podcast recommendations work in Spotify: and makes the surprising discovery that, while 14% of recommendations are to Spotify's own shows, Joe Rogan is never promoted to users. (Misener is speaking at Podcast Movement).
August 8, 2022:
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Dan Misener and Jonas Woost have founded Bumper, a podcast growth agency. The co-founders, both formerly of Pacific Content, will work with organisations on audience development strategies, marketing and promotion.
June 24, 2022:
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From Post Script Media: In the latest episode of Climavores: You've read the bumper stickers: "Eat local" or 'Who's your farmer?" But eating local is not a climate solution. Turns out, transport is less than 10% of food CO2. What does this mean for our feel-good trip to the farmer's market? Hosts Tamar Haspel and Mike Grunwald dig in.
February 11, 2020:
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Over the Road is a podcast telling stories of long-haul truckers - all of whom have plenty of time to listen to podcasts. There's a difference between a ‘bedbugger’ and a ‘dock-bumper,’ we're told, and this podcast will probably help with that. (Overdrive Magazine / Radiotopia / PRX)
January 21, 2020:
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Podcast maker Alitu has added a royalty-free music library, including variations, bumpers and stings, to their app.
February 13, 2018:
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Bumpers, a podcast host, is to close: you have until March 6th with the service, before it goes read-only and disappears in May. Here's more on the closure.