Now, it’s IAB Podcast Measurement Guidelines v2.2

• The IAB Tech Lab has released a new version of its Podcast Measurement Guidelines for comment. You’ve until March 23 to get your comments in.

• v2.2 of the guidelines add a requirement for companies to be clear whether they use a fixed or rolling 24-hour window for measurement; a requirement to update “safe” IP address lists such as those for known large corporations or universities; clarification that an ad can only be considered to be “delivered” if the overall episode download was valid; and a requirement for “practices to be put in place to account for mass market technology changes in measurement reports” (possibly the result of Apple’s changes in iOS 17).

• Only five companies have undergone IAB certification in the last twelve months; and ten companies are only certified to v2.0. The IAB had required companies to recertify annually, and the website ordered that “re-certification must be completed by December 31, 2023 to maintain compliant status“; no companies have recertified so far this year, and that requirement was removed from the IAB website yesterday.

• The Podcast Show in London (May 22-23) puts up its prices on Monday. You’ll be wanting to grab your First Release rate passes this weekend, then. As we’re a media partner, use code PODNEWS10 to save a further 10% on Gold or Platinum passes. You’re welcome!

• Evolutions by Podcast Movement says that the official hotel is almost sold-out. Get to it! Code PODNEWS will save you money for Evolutions passes. (If you’re a Bonvoy member, there’s a Courtyard across the street, and five minutes away there’s a Moxy and an AC Hotel. Ask us how we know.)

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• Max Cutler, the founder of Parcast, has written a LinkedIn post about podcasting’s apparent shift to video, and praising YouTube’s podcast experience.

Moves and hires

• Adam Shepherd is to become Head of Podcasts for Haymarket Business Media’s marketing and communications division and editor of the BPAs. He was Editor of PodPod, a podcast newsletter published by Haymarket, which is to close.

Tips and tricks - with Podpage's Podcast Website SEO Webinar

• More than 1,400 podcasts changed podcast host in the last thirty days. Where from? Where to? We’ve got the data, always updating.

• The Podcast Host posts nine ways to measure your podcast engagement - because it’s not all about downloads.

Podcast News - with New Podcast Trailers - the podcast

In the Podnews Weekly Review this week, Stew Redwine from Oxford Road talks about what makes a good podcast ad; and James and Sam are in a proper podcast studio for the first time.

New this week in the Wireless Theatre Ltd Audio Drama feed is a one-off audio drama called Geezer Bird, looking at the “ladette” culture in the late 1990s and questioning misogyny in the workplace - and not just from men.

Marieke Hardy Is Going To Die - but that’s OK, because so are you. The writer and host launched a new podcast this week, talking to a variety of interesting, beautiful, imperfect humans (who are also going to die) and help them plan their dream funerals as they reflect on their lives so far.

Paper Ghosts returned for a new series earlier this week. Executive-produced, hosted and written by M. William Phelps, this season takes us to Arkansas and Missouri, and two murders of two young women more than twenty years ago. Phelps unearths a potential new suspect and confronts the man with the evidence he’s gathered against him.

Death? Murder? Is it time for 5 Good News Stories? We think it might be. This week, a story of a dog and a mankini (they’re separate stories, don’t worry).