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Podcast listeners are listening longer

Podcast listeners are listening longer

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Podsights
Sounds Profitable

Podcasting is brilliantly different. Unlike its digital predecessor, there’s unparalleled collaboration. The Open Podcast Analytics Workgroup (OPAWG) shows that our space can come together to better document and improve an area that takes considerable effort to manage: user agents. — in today’s Sounds Profitable, our new adtech newsletter, with Podsights


This link is no longer available, as at Aug 27 2023
  • Apple
    Apple Podcasts
    Spotify

    Podcast listeners are listening longer, says Cumulus’s Westwood One - who has published its Podcast Download Fall 2020 Report. It’s their fourth annual study. Among the findings, Spotify is closing the gap with Apple Podcasts - by total listeners, it’s close (22% say they use Apple the most; 20% Spotify). (Also see this data). However, 16% of podcast listeners use the site or app of the podcast itself to listen; and weekly podcast listeners are using more podcast platforms than ever.

  • Spotify

    Do podcasts compete with music listening? Spotify has an R&D division, we discover; it released this data in April saying “as people pick up podcast listening, they tend to add it to their previous habits”. Music listening remains almost the same once people discover podcasts. The research also shows differences in music vs podcasts during different days of the week, and different times of day.

  • Chartable

    Podcast analytics and attribution company Chartable has raised $2.25m in seed funding. The company is tracking 1bn downloads a month (Podtrac tracks 1.5bn). Podnews uses it.

  • Podcast Movement
    Supercast
  • Spotify
    YouTube

    JaackMaate’s Happy Hour from Stakhanov has become a Spotify exclusive. “Spotify has offered me a life-changing amount of money. This is a game-changer for us.” Jack announces in a YouTube video. “I have never had any communication with YouTube,” he adds, saying that the negotiations took over six months. The comments from YouTube viewers are all positive.

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  • Former NBC and Fox News anchor Megyn Kelly is to launch her own podcast network “without the constraints or political agendas of other media outlets” - Devil May Care Media’s first release will be The Megyn Kelly Show,


    Aug 27 2023: This broken link now points to the Internet Archive.
  • Recordia for MacOS is a simple audio recorder that sits in your menu bar. It will record lossless, and could be good for safety copies.

  • Blubrry

    Congratulations to podcast host Blubrry, who celebrates 15 years in business tomorrow. Enjoy a free virtual event with trivia and prize giveaways.

  • AdLarge

    AdLarge Media has a new logo. A “bold new look from the same great company”, it looks like… this:

AdLarge

AdLarge Media

  • Redditor u/msmialko is building a Mac-based audio editor for podcasts, and wants your help to learn more about your production process.

  • This link is no longer available, as at Aug 27 2023

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