Listening to podcasts on the web is increasing
September 11, 2019 · 1.6 minutes to read
Exclusive: The amount of listening to podcasts on the web is increasing, according to new data supplied to Podnews by Simplecast. The data represents all Simplecast shows, and shows plays from Google Podcasts and Apple Podcasts on the web. “Many podcast hosts would just credit 'web browsers’ with this data,” said Stephen Hallgren, CTO of Simplecast. “But because Simplecast is able to check HTTP referrers, we’re also able to see how successful Apple Podcasts Preview is on the web, and how popular Google Podcasts plays are within Google Search. All these metrics are IAB compliant and are reportable through our Audience dashboard.”
- The amount is still quite small - less than 0.5% of all podcast plays; however, to put this in context, many smaller podcast apps account for less than 1%. It’s also likely that these services are used to help sample podcasts, rather than regularly play them.
- Referrers are shortly to be added to the Open Podcast Analytics Working Group repository, for everyone to use. Interested developers who want in to the private Slack group should hit reply and ask.
Voxnest reports that Spotify is now beating Apple Podcasts in three more countries: Portugal, Algeria and Bulgaria. Apple managed to claw Romania back. Voxnest also point out that there is a strong correlation between podcasts listened-to in Brazil and Portugal.
What equipment and tech are podcasters using? The Podcast Host has revealed the results of their latest survey. For microphones, Australian company Røde are most popular (we use one too when not on the road). The data also reveals that 26% of people don’t use headphones when they record.
Blubrry Dynamic Podcast Advertising Insertion — $49 per Network and .10 cent rebuilds! IAB Certified Stats! Fastest Workflow Save Time & Money! Free Migration from any competitor Plus 5 Day Phone Support Talk to us Today!
Almost sold out! — Grab your ticket TODAY and be a part of our first magical conference on October 11-13 in Atlanta, GA. Over 500 women attending and 100+ brilliant women speaking. Don't wait another minute to join us!
Sales Planner and Business Operations Strategist — The Market Enginuity Podcast Group is seeking a Sales Planner and Business Operations Strategist to join our New York team representing the PRX and Radiotopia network of top-ranked podcasts and nationally syndicated broadcast programs including 99% Invisible, Ted Talks Daily, The Moth Radio Hour and The Takeaway.This role is designed to provide hands-on experience for someone interested in pursuing a career in business operations or sales. The Sales Planner and Business Operations Strategist will serve as an internal partner to our national sales team and “go to” person for Account Executives.
Television producer Endemol Shine Group has agreed a deal with DAX as commercial podcast partner. The Birthday Game is their first podcast, which was promoted on radio stations owned by DAX’s parent, Global.
Entries are open for the 24th Annual Webby Awards.
Podnews is shorter than normal today, due to travel. Tomorrow, we’ll reveal the announcements from Podfront in San Francisco.
<< 40% of new podcasts are hosted by women