Podcasting to hit $1bn in 2021
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EMarketer is forecasting US podcast ad revenue will cross $1bn next year. Historical data, uncredited in their report, appears to come from the IAB’s annual Podcast Ad Revenue study, which we reported on July 14. eMarketer have forecast lower growths than the IAB, though.
The biggest radio advertiser in the US last week was the podcast Forgotten: Women of Juárez, with 71,630 spots - beating the second-biggest advertiser, insurance company Progressive, which had 53,260 spots. The podcast is owned by iHeartRadio, as are the radio stations the ads aired on, the website that reported on the story, and the monitoring company that released the data.
At long last, Google Play Music will be shut down in October in favour of YouTube Music, the company has announced. Google Play Music contains a podcast player for some users: confusingly unconnected to Google Podcasts, a separate podcast app that Google launched 778 days ago.
- If you use Google Play Music to listen to podcasts, here’s help to transfer your subscriptions over to Google Podcasts.
- If you publish podcasts on Google Play Music, here’s help to transfer your shows over to Google Podcasts.
Entercom’s RADIO·COM - including podcasts - will be available on “tens of millions of smart televisions” after a deal with software company Vewd. (Not on RADIO·COM? Here’s how to get there)
B2B brand podcast company Casted has announced two new members of its board.
Our Editor is speaking at the Podfest Global Summit later today (2pm Eastern). A special recording for The New Media Show, he’ll be joined by Norman Chella of Podlovers Asia, Mark Asquith of Rebel Base Media, and hosts Rob Greenlee and Todd Cochrane.
Warner Music Group’s CEO isn’t concerned that they may lose money from Spotify’s interest in podcasting. The company is also “looking at the economic model of podcasting” but “haven’t seen the right ones yet”.
Thank you to our latest supporter, Jam Street Media, who make premium podcasts for brands and businesses. You’ve helped us make it clearer on our podcast pages who is hosting and measuring each podcast: like on Jam Street Media’s Appalachian Mysteria.
Tips and tricks
- Here’s how to get your podcast onto Gaana and JioSaavn, two popular music and podcast services in India. (Alex Wiench)
- How To Use YouTube To Grow Your Podcast Audience (WeEditPodcasts)
Podcast News - with The John Bartolo Show
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