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The podcast:guid tag has been finalised. This is a simple method for a webscale ID for every podcast; particularly useful for being able to automatically link to podcasts on different players and devices. Podnews supports it in our RSS feed.

Podnews Weekly Review
Play trailerWhy’s it important? It’s difficult, if not impossible, to link to the same podcast on more than one directory. Our podcast pages, like this for Podland, for example, have a number of “listen elsewhere” links. For Podland, our own ID is 5hv2; Apple’s is 1542481043, Spotify’s is 1CZFAsED5FksKmNALhEs2R, Google’s is the slightly unweildy aHR0cHM6Ly9mZWVkc-y5idXp6c3Byb3V0LmNv-bS8xNTM4Nzc5LnJzcw==, Luminary’s is 645fc2b1-8b76-48e9-9c83-de8a6836b002; Podcast Index’s is 1333070, iHeart’s is 76114027 and so on.

Not every podcast is in Apple Podcasts, of course, and shows can be ejected from the platform for something as innocuous as a photo of an iPhone in artwork. RSS feeds, of course, change if you change podcast host. The only way we’ve found to match Spotify IDs is to search podcasts for the same title and the same publisher name: which doesn’t always work. Google ones are made from the RSS feed’s address, so will change when that changes.

On the other hand a podcast:guid is fixed, and stays with a podcast for life. As a method of referring to a podcast - or, at least, a method of matching podcasts - it’s ideal, and unambiguous. Unlike any of the above, too, it isn’t owned by anyone.

We’d heartily recommend that podcast hosts implement podcast:guid; and would very much appreciate support for it in major directories. It would make smart-link services like ours, Plink, Podfollow and others work better; and result in more traffic to your app.

In other news:

    Podnews Weekly Review
    Play trailerWe’ve added links to Podverse, a Podcasting 2.0 app, in newly-built podcast pages. Podland is, as ever, a good example.
  • Podnews’s podcast now correctly supports the podcast:transcript tag, after, cough, reading the spec. We have also tweaked our use of the podcast:alternateEnclosure tag after, oh, something similar. (We added a 32kbps Opus version last week, a version we’d like to make smaller still).
  • BlueWire’s switch to Megaphone is highlighted in our 'podcast host changes’ page this week. Otherwise, Libsyn lost most shows; Omny Studio gained most.

Companies mentioned above:
Apple logoAppleApple Podcasts logoApple PodcastsGoogle logoGoogleLibsyn logoLibsynMegaphone logoMegaphoneNPR logoNPROmny Studio logoOmny StudioPodnews logoPodnewsSpotify logoSpotifyThe Verge logoThe Verge

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