French children's podcast platform Keeku launches

The French podcast market is maturing and audiences are growing, but IAB-certified measurement isn’t enough for French podcasters or advertisers. The ACPM is an organisation that audits media circulation and they’ve stepped up to measure and rank French podcast listenership. Why are platforms like Acast integrating this country-specific standard and how can it build a sustainable ad market for podcasters? - Sarah Toporoff writes for Sounds Profitable, our weekly podcasting ad-tech newsletter with Podsights. Subscribe!

Aug 29 2023: This broken link now points to the Internet Archive.

• Keeku is a new French childrens’ podcast platform which has just launched. It features curated children’s audio content from a variety of publishers - curated by age group, theme, or time of day. The company says it’ll grow kids’ imagination and accompany them in learning while limiting screen-time.

• Buzzsprout have released their platform stats for October, and will publish these online every month from now on. Apple is now at 47%, and Spotify at 24.4% of all downloads. The data includes podcast apps, episode duration, downloads over the first seven days, and more.

• The Reuters Institute has published a new report about Daily News Podcasts. The research points to them being very successful (in terms of total downloads), and highlights four types of daily news podcasts currently available.

• Ezra Klein is leaving Vox, the company he co-founded, and joining the New York Times as a columnist and podcast host. He starts in January.

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• Leaving Luminary, Yolanda Sangweni is now Senior Director for Programming at NPR.

• Google Podcasts, the third most popular podcast app, has now reached 50 million installations on Android.

• The Fat - A Mary’s Podcast is a podcast from Australian restauranteurs Jake Smyth and Kenny Graham, who in a recent episode described their employees as whining and self-entitled, according to the Sydney Morning Herald. Podcast producer James Atkinson says that ad-libbing is a risky approach to content creation.

• Business Insider writes about the Australian podcasters who are “earning thousands of dollars a month”.

  
  Aug 29 2023: This broken link now points to the Internet Archive.

Podcast News - with Vurbl

On Vurbl Voices - get to know the co-founders of Vurbl with a behind the scenes launch episode. They talk about why they’re building the platform, developing the team, what they’re excited about most for Vurbl and what creators and listeners can expect from the platform. Listen on Vurbl

One of Queensland’s best-known investigative journalists, Matthew Condon has launched a true crime original with Whooshkaa Studios. Ghost Gate Road examines Vince O’Dempsey, a multiple murderer who claims to have killed thirty-three people, though it’s thought the real number is more than a hundred.

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