Podcast Taxonomy Consortium gives us clearer job descriptions
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The Podcast Taxonomy Consortium has posted its first white paper, proposing a standard for job descriptions in podcasting. The product of five months of work, it enables all of us to know the difference between a Technical Director and an Audio Engineer, for example. They welcome further participation, especially in translations to other languages.
- Our jobs website Podjobs will shortly support the full taxonomy for all jobs listed.
Chartable has launched their 2021 Podcast Privacy Report. The free PDF explains how online privacy rules and tech will change next year.
- Podnews’s podcast pages have the most comprehensive privacy information anywhere. Search for a podcast to see what information may be exposed when you listen. (It’s open data, too).
- Neither Podevents or Podjobs use any third-party content, code or plugins. We’re working to remove all third-party calls from Podnews for your privacy by May 2021.
RedCircle has launched programmatic advertising today for its community of podcasters and advertisers. The company says it’s the only podcast host offering a complete set of monetization options including donations, subscriptions (private feed), dynamic host-read ads, and programmatic ads.
Today is the last day to enter The Ambies, the new podcast awards from The Podcast Academy.
Podcast advertising barely slowed down this year, according to Magellan AI which has released The state of podcast advertising in 2020, a full analysis of the podcast ad market.
- The world’s biggest advertiser in 2020 overall was Amazon, spending $11bn. So far, Magellan AI has detected $11.6m-worth of podcast ads from the e-commerce company: up more than 55% year on year.
Podable is a new service that aims to connect businesses with podcasters. It also offers a search API.
The Stitcher subreddit is not a pretty sight following the podcast app’s redesign. Thread titles include: “This update has altered the meaning of 'premium’”, “How can you make an update worse than the old version?” and “Rename it Shitcher”. Ouch. (We’re also on Reddit, and expect nothing to go wrong there.)
The Pew Research Center, a US-based “fact tank”, has released Measuring News Consumption in a Digital Era. It finds that more Americans are using podcasts to get the latest news - but also highlights the danger of a survey: several of those surveyed forgot that they listened to news podcasts until they were specifically asked about them.
Union members at Spotify’s Gimlet, Parcast and The Ringer stopped work for two hours on Friday protesting the slow pace of agreeing a contract with the company.
Edison Research is planning a final webinar for the year. 10 for '20 will showcase the company’s ten most notable findings from 2020.
Things that other podcast companies don’t have to worry about: launching a satellite. The SXM-7 satellite for SiriusXM weighs 7.7 tons and will work until 2036.
Janetta Stringfellow has joined PRX as Chief Development Officer. She succeeds Colin Hamilton.
Cisneros Interactive has signed with Triton Digital’s Omny Studio to power their podcast network. They’re a digital advertising company serving the Latin American and U.S. Hispanic markets.
TargetSpot’s parent company AudioValley has signed an agreement with adtech company MediaDonuts to monetise digital audio in India and South-East Asia.
Tips and tricks - with Podpage
Why being interviewed sucks (and how to fix it) (Doug Fraser, Podcast Movement)
Don’t leave the batteries forever in your Zoom H6 or it’ll look like that.
Podcast News - with Fable & Folly
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