PodcastOne's Super Listeners study released

Edison Research and PodcastOne’s study into Podcast Super Listeners has been published in full. 44% of them listen to public radio each week (significantly more than the population as a whole). In the US, you can download the study here. (Redirected to a different country’s PodcastOne affiliate? Use this form)

SiriusXM and Pandora have signed a multi-year agreement with Marvel to produce podcasts featuring characters like Wolverine, Hawkeye, Black Widow, and Star-Lord. Marvel podcasts have hitherto been produced by Stitcher Premium.

Podcasts are slowly getting less bitrate-heavy, according to our own research. Our technical analysis of recent podcast releases shows that 25% of new podcasts are mono, and the most popular bitrate for those has shifted to 64kbps, instead of 96kbps 18 months ago. The majority of podcasts are stereo, though, at 128kbps. Our analysis also shows that podcasters are continuing to standardise loudness to -16 LUFS.

Kellie Riordan, the head of the Australian ABC Audio Studios, has written a long read of five things we learnt from OzPod 2019.

A book that teaches you how to repurpose your podcast episodes so that you can reach more people than ever is out today: Amy Woods’ brand new book, Content 10x: More Content, Less Time, Maximum Results. from the founder of Content 10x. She claims her book is the ultimate guide to content repurposing, helping podcasters and content creators alike, to maximise their content.

The Columbian Journalism Review focuses on You’re Wrong About, asking Can a ‘nobody’ make a popular, financially stable podcast?

Steve Bannon is to do a podcast on impeachment, “until the acquittal of President Donald J Trump”.

EContent magazine has an opinion from Steve Smith, a media critic, about podcasting: we need a podcasting 2.0, he says. “Stop making podcasts,” he adds, “the volume of new shows has far outpaced the market’s ability to absorb them.”

Resonate Recordings highlights their new one-click posting feature for Libsyn, Podbean and Buzzsprout, in a video featuring two impressive beards .

• (Idea for the industry: how about a standard API to enable more of these integrations in the future?