New podcast digs into weird news in local newspapers

*Our cover story:** One Strange Thing, in our podcast news, below.

• Sounds Profitable is to launch a podcast to talk about adtech. Bryan Barletta announced the new podcast in this week’s newsletter with Podscribe. It’ll be produced by Evo Terra and hosted with Whooskhaa. Sounds Profitable is part of Podnews and you should subscribe.

  
  Aug 30 2023: This broken link now points to the Internet Archive.

• ProSound reviews the Sennheiser MD 435 and MD 445 Microphones, calling them “amazing”.

• The Feed from Libsyn has unveiled the latest data from Libsyn’s network, claiming Apple Podcasts was still #1 with 64.5% of all mobile downloads in November. The data relates to mobile downloads only, and the company tells us that these are not based on IAB certified downloads.

• In the UK, music streaming is still increasing - as are vinyl and cassette sales. Vinyl LPs now account for 18% of all albums purchased in the country. Perplexingly, more cassettes were sold in 2020 than in any year since 2003; though they’re still 0.6% of all sales though.

• More head-scratching than “people are still buying cassettes”, music streaming company Tidal might be bought by… credit-card payment company Square.

The Tech Stuff - with RSS․com

• In case you missed it, Podnews is now publishing both our daily podcast download stats and our daily RSS download stats. We’re using open data.

• We’re also now surfacing podcasts that are using the new Podcast Namespace. This podcast is using the 'location’ tag (which we highlight at the top), and we detail all the tags used in the 'Information for Podcasters’.

• We’re wondering why Apple’s own websearching bot AppleBot is consuming OPML files it’s discovering on the open web. The amount of traffic from AppleBot has, according to some, increased quite a bit over the last few months.

• In the Podcasting Namespace, a discussion on whether a RSS tag to link to “where to discuss this episode/podcast” might be a good idea.

Tips and tricks - with Podpage

• How to grow your podcast audience - notes from a podcast summit with Kinsey Grant. “Creating brand equity outside of your podcast is often underrated because it takes a lot of time and effort”

• How to grow your podcast audience - notes from a podcast summit with Jordan Harbinger. “The best strategy to have longevity in the podcast game is to do good work”

  • There are more of these in PodcastNotes.

• Best Practices For Recording Podcast Interviews on Zoom (WOC Podcasters)

Podcast News - with Fable & Folly

MarsCorp is an award-winning sci-fi sitcom set on a terraforming base in the future! Society is built on the office culture of the past, and Earth’s last survivor is awakened to troubleshoot robots, inter-dimensional monsters, and the dysfunctional stupidity of MarsCorp’s inhabitants. Ad sales by Fable & Folly.

One Strange Thing is a new independent podcast delving into the US’s local news archives for strange stories that can’t be explained. It’s from the team behind investigative podcast The Fall Line.

The host of Greetings from Somewhere, Zach Mack, talks to DiscoverPods about making a travel show during a pandemic.

The Verge only had 17 favourite podcasts in 2020. They should listen to more! Randomly chosen: Eggplant: the secret life of games, candid interviews with game creators. We think it’s specifically video games, rather than board games.

CNN only have 13, but among their list, Decoder Ring, which “cracks cultural mysteries”, especially the origins of “Karen”.

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