New logo for Stitcher; new daily podcast for The Guardian

• Stitcher has a new logo. “A bit more modern, a bit bolder. Representative of the continuing evolution of podcasting, yet still harkening back to our roots.” Podcasters are asked to update their listen badges: visit the partner portal and then hit “promote this show”. Stitcher is also now the parent brand of Midroll and Earwolf.

  
  Aug 5 2023: This broken link now points to the Internet Archive.

• The Guardian is to launch a daily flagship podcast by the end of the year. The host has been announced as Anushka Asthana, who is currently the newspaper’s joint political editor; Leo Hornack is EP. Bose is due to be the launch sponsor, and Acast will represent the podcast.

• Podcrypt is a proposed new app for sharing money with podcasters based on how long you listen. It will use cryptocurrency and a progressive web app. There’s a Telegram group to join if you think it’s a good idea.

• How does the YouTube algorithm work? It’s based on how long users stay watching a video, it seems.

• Digiday discusses podcast measurement and attribution. Dan Granger, from media agency Oxford Road: “Attribution has been a challenge for more than a century and will likely be a challenge a century from now. It never goes away.”

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• Nick Quah suggests Serial Season 3 is “the single biggest podcast sponsorship deal ever”. ZipRecruiter have tweeted that the show will include "a show within a show".

• NPR will be placing fundraising support messages within its podcasts in 2019 as an experiment.

• Podtrac’s top US publishers for August have been announced. Total global downloads is up 48% year-on-year; earlier, we learnt that Podtrac measures 2.8% of available podcasts.

  
  Aug 5 2023: This broken link now points to the Internet Archive.

• Event: RAIN Summit Canada, the latest expansion for this well thought-of set of events. Wednesday Oct 10, Toronto ON, Canada.

Opinion

• In The Word from Mouth - what would happen if we were more strategic and precise, and more purposefully designed and aimed podcast content?

Jobs

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Podcasts

On general release, after an exclusive period within Stitcher, is Wolverine: The Long Night, which launches today. (Midroll/ART19)

Hello to new subscriber The Honor Project, who have created Warriors in their own words to capture stories of US war veterans. (Libsyn)

A new episode of Addicted features actor Heath Ledger’s father, Kim, talking about addictions to prescription medicines. The podcast is nominated for a number of awards. (NOVA Entertainment / Acast)
Latest episodes of The Bosscast features Springsteen fans and comics Casey James Salengo (Jimmy Kimmel Live, Comedy Central) and Jess Lane (Adult Swim and The Special without Brett Davis) (Libsyn)

Media watchers may enjoy recently retired, longtime CBS News Radio vice president Harvey Nagler: this week’s guest on The Michael Harrison Interview (Podcast One)

Tips and tricks

• How to grow your podcast organically (Blue Light Media)
• Metadata: If your latest podcast episode was a book how thick would its spine be (Dan Misener)

Listicletastic

• 10 Essential Podcasts For Maximizing The Grind (Hot New Hip Hop)