Spotify continues to gain on Apple, which rolls out new categories
July 25, 2019 · 2.4 minutes to read
Spotify’s winning the battle - enterprise podcast host Voxnest has published an Apple vs Spotify comparison for June 2019, comparing usage on the two podcast apps. Since May, Spotify has become the most popular of the two apps in the Netherlands, Germany and Bulgaria. (Earlier this year, our Editor made some suggestions about how Apple could regain their place.)
Ten hours after we published yesterday, Apple emailed all podcasters highlighting that their new podcast categories are now live. As we reported, they advised that the category menu (in Apple Podcasts) “may be temporarily removed”. Category browsing remains unavailable in apps when we went to press, to the consternation of some podcast publishers.
Blubrry Dynamic Podcast Advertising Insertion — $49 per Network and .10 cent rebuilds! IAB Certified Stats! Fastest Workflow Save Time & Money! Free Migration from any competitor Plus 5 Day Phone Support Talk to us Today!
PodAds — The SaaS for Podcast Advertising — Podbean makes dynamic ad insertion and an advanced advertising management system available to podcasts without cutting ads revenue.
"It's like free therapy!" - Virtual Couch listener — Interested in free tips on marriage, parenting, overcoming depression, or anxiety? These topics and more, including empathy, narcissism, all covered on The Virtual Couch podcast. Subscribe today!
There’s a new #1 podcast advertiser in the US, according to Magellan. The top three is #3 Geico, #2 ZipRecruiter, and #1 BetterHelp. BetterHelp is an online counselling service.
Adswizz has announced that their new software release fully supports the RAD podcast measurement framework. Remote Audio Data (RAD), the output of NPR working with 30 companies, is a method for sharing listening metrics from podcast applications back to publishers.
YPod is a list of podcasts in the Welsh language, born of frustration that you can’t filter by language in any podcast app. It also links to Welsh-language radio. Chwarae teg!
Amplifi Media and Skyview Networks have partnered to produce branded podcasts and custom audio solutions. Skyview will give clients access to over 5,000 radio stations to help promote their branded podcast or smart speaker skill.
Indian language internet users are expected to reach 536 million by 2021, leading to a growth in podcasts in Indian languages.
In Apple Podcasts, this podcast looks good; and it has five stars too. Apple check all new podcast in their directory, right?
Podcasts - with Spreaker Prime
|Investment podcast Kindredcast interviewed Hernan Lopez, the CEO of Wondery in early June, in this episode. He praises the listener choice now available with Luminary and Stitcher Premium. (ART19)|
|The BBC has launched Deep, Down & Desi: Brown Girls Do It Too, a podcast aimed at opening up conversations surrounding sex among British Asian women. (BBC Asian Network)|
|Gwyneth Paltrow’s Goop has launched The Beauty Closet, a clean beauty podcast. (Cadence 13 / Megaphone)|
<< Apple are putting new podcast category changes live