Spotify for Podcasters starts to roll out monetisation
This article is at least a year old
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Spotify for Podcasters is rolling out the company’s monetisation programs, Automated Ads and Ambassador Ads, to more countries. As part of a closed beta, the company will reach out to select podcasters in the UK and Australia to invite them to take part: they plan to test more markets later this year.
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iHeartMedia shared the company’s Q1/23 financial results. Podcast revenue at $77mn was up 12%, representing 9.4% of the company’s total.
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Podcast Network Builder has been launched by Podmachine and Podcast Network Asia. The tool is designed to help brands and companies build their own podcast networks.
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Ad Aures has launched a new podcast hosting solution on Castopod.com for those who don’t wish to host their own server. The open-source Castopod remains freely available.
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Barometer and Audiohook have partnered to offer media buyers brand suitability and contextual targeting at scale.
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The 18th Annual People’s Choice Podcast Awards is open for registration (you’ve until the end of July). The registration fee is unchanged from last year - and anyone can enter, wherever you are.
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There’s a new podcast studio in the Mack Gaston Community Center in Dalton GA, USA.
Moves and hires
- Karyn Pugliese has been named the Editor-in-Chief of Canadaland, a podcast network.
Tips and tricks - with Podnews Live - where podcasting connects
- Steven Goldstein suggests there are many things in podcasting that suck time, especially new tools that require more manual work. His advice is to cut as many of those out, and “spend the rest of the time focusing on making a smarter, better, more compelling, and easily monetizable podcast.”
Podcast News
Companies mentioned above:
Ad Aures
Podcast data for May 3
#1 in Apple Podcasts
Wiser Than Me with Julia Louis-Dreyfus (Lemonada Media)
The Kinahans (The Irish Sun)
#1 in Spotify
The Joe Rogan Experience (Joe Rogan)
The Kinahans (The Irish Sun)
Over the last week, 219,234 podcasts published at least one new episode (up 0.5%). source