Spotify adds filter tabs for podcasts and music

• Spotify is adding additional filter tabs in its app to allow users to choose separated views for podcasts or music from the front page. (Contrary to reports, it isn’t separating podcasts and music - just allowing users to see an additional view that does that.)

• Veritone’s financial report for Q2/22 shows revenue up 78% year-on-year. It was below expectation, leading to a stock market slide. Neither their release, nor their earnings call, mentioned podcasting once.

• ICYMI: Sounds Profitable, with Podsights, published a piece on programmatic advertising for podcasters and how to get started.

• Clubhouse is to undergo a “huge evolution” to add individual communities, or “Houses”, to the app.

• When do people listen to podcasts? Edison Research have shared some data suggesting that a quarter of all podcasts are listened-to between 6am-10am, the traditional peak time for broadcast radio.

• Independent production company Goat Rodeo will work with PRX Productions in a new creative and strategic partnership, the companies have announced.

• Jam Street Media has announced a number of new consulting partnerships, and a deal with the fast-growing audio platform Sounder.

• Apple TV+ has signed a deal with Futuro Media to make original podcasts.

• Launched today, PodPay Invest is a new crowdfunding website aimed at podcasters.

Tips and tricks

• The five most common podcast launch mistakes include not having a decent trailer.

• Matt Deegan writes a piece on Why hasn’t my podcast got many listeners?. A bad description is one of those things.

Podcast News

Listening is new from Mailchimp Presents, in collaboration with Talkhouse - featuring Jeff, Spencer and Sammy Tweedy, Katie Crutchfield of Waxahatchee, Mdou Moctar, Neko Case, Laraaji, JLIN, Magnetic Fields’ Stephin Merritt, Vagabon, MC Taylor of Hiss Golden Messenger, and Björk, each artist creates a composition that allows others to intimately experience a particular time and place in their lives.

It’s almost time for the World Cup, and the newest original podcast from Spotify’s The Ringer, 22 Goals, has gone live. Hosted by Brian Phillips, it looks at the most famous and iconic goals in the history of the football/soccer tournament, and starts with Maradona’s “Hand of God” where he cheated England out of reaching the semifinals in 1986. Too soon, Spotify, too soon.

Need a new show to listen to? New Podcast Trailers is available in your favourite RSS podcast app, and contains trailers from lots of new shows, including both of the above.