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Spotify - podcast listening up 367%; also increases on Deezer

Spotify - podcast listening up 367%; also increases on Deezer

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This article is at least a year old

  • Spotify

    Spotify say that podcast listening on the platform is growing. “In Germany, podcast listening on Spotify has increased 150% year-on-year. Growth rates globally are 367%” The company also discusses video advertising within the app - it’s unclear whether this occurs around podcasting content.

  • Deezer reveals, too, that podcast listening is on the increase on their music platform. “Deezer users … can today access 23,000 podcasts. Podcast usage is growing rapidly, with a 199% increase in Deezer’s monthly streams in the UK and 146% worldwide since 2017.”

  • US research company Nielsen have released smart speaker research. 68% claim to use them to listen to the news; podcasting is not mentioned in the report’s press release.

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