Morgan Stanley: Spotify is now #1 podcast platform, beating Apple
January 8, 2020 · 3.3 minutes to read
In a private note for investors, Morgan Stanley has published its 6th Annual Audio Entertainment Survey. The survey notes that Spotify is now the most popular podcast platform in the US, claiming 24% of podcast listeners surveyed used Spotify while 21% used Apple Podcasts. Spotify seems to be growing, rather than Apple declining. The research also claims that people are finding it harder to discover new podcasts, not easier. The survey was conducted online, interviewing a nationally representative 1,961 US adults.
Don’t hide your potty mouth, say Apple. In an apparently new section of the Apple Podcast requirements, Apple tell you to use full swear-words: “All words should be completely spelled out and should not be censored. Apple Podcasts automatically censors certain explicit words in titles. Don’t insert the asterisks yourself”. (HT: Daniel J Lewis)
- We don’t use the censored titles in Podnews, so you can compare this Anchor podcast on Apple with our naughtier listing of it; or this Podbean title on Apple with our listing. In both cases, the artwork contains the potty-mouthed word, though. The naughty words are not censored in Castbox, Overcast, Luminary, Podchaser, RadioPublic and Spotify; and this one isn’t censored in Google Podcasts either.
Nick and Caroline from HotPod have published their predictions of the big stories in podcasting they expect to be covering this year.
- Meanwhile, RAIN was sent 153 predictions about podcasting in 2020. Yikes!
Build a membership program that listeners love — You want to build a membership program, but don't know what to offer? We've got your back. Check out this guide from Glow on creating memberships that your listeners will love and pay for.
Join Supercast Beta today — Make your podcast a product, not a billboard. Supercast gives podcasters everything they need to sell member-exclusive podcast content to their listeners and build predictable, recurring revenue.
Free, Lifetime Subscription To Podcast Magazine — Coming in January, Podcast Magazine is the preeminent podcast publication focused on taking readers 'beyond the microphone' and into the lives of today's leading podcasters. Subscribe Now For FREE!
Rock Legend David Crosby Featured in New Podcast — A new podcast with Crosby in conversation with Steve Silberman—looking back at Crosby's collaborations with CSNY, The Byrds, Bob Dylan, Jerry Garcia, and his recent music and activism. Subscribe now!
Prices going up 1/10 for Podfest — Buy now and save $$ on your ticket to one of the largest podcast conferences, based at the World Marriott in Orlando, FL 3/6-8. This is the last time you'll see this deal - so purchase now!
Radiotopia's Ear Hustle Seeks a Talented Editor — PRX is seeking a full time, Bay-area based editor, play a key role in the production of Radiotopia's Ear Hustle. Apply by January 31, 2020 at https://apply.workable.com/prx/j/1F734FE646/
The Publisher Podcast Awards have published their shortlist of podcasts up for an award. The event is in London in March.
Kaveinthran Pulanthran, a blind podcast listener, has done an accessibility review of Podchaser, Podyssey and Listen Notes. There is work to be done for all three websites. As he adds: accessibility is a design principle, not a feature to be added later. (We would welcome feedback on our accessibility).
Podtrac have released December’s top podcast publisher list, which is now a top 15 and shows a sales contact. The data is US-only, opt-in and incomplete. It faces competition from Triton Digital’s Podcast Ranker, which launches later this year.
Podcast Movement have announced a new set of speakers for Podcast Movement Evolutions. Our Editor is speaking about international podcasting trends.
Matt Saraceni, formerly of Omny Studio and Telstra, has joined Australian broadcaster SCA as “Innovation Director - Audio on Demand”.
Want to get to know the person responsible for featuring podcasts on Pocket Casts? Darian Muka, Content Creator for Pocket Casts, talks about how to get your show featured on the Podcasting Essentials podcast in the latest episode.
- We love people called Darian, and would do anything - anything - for them. Anything at all. Especially people who work in Brooklyn, they’re the best kinds of Darian. Coincidentally, we have a podcast, too! Who’d have thought it? Have a great day! etc
Thank you to the premier podcast sales network The Roost for becoming our first Gold Supporter of 2020. They offer a “full-service, high-touch sales team that understands where your brand fits creatively in order to deliver the most dynamic reads and results”. You can be like them.
Advice - with Acast Open
|The simplest, smartest way to host, share and grow your podcast. Acast Open: get started today|
What are the benefits of building a podcast website? Resonate Recordings tells us why they can be very powerful.
How can you do better interviews on your podcast? There’s one thing that makes all the difference, says Joey Held.
|Michael Moore has launched a new podcast, says BoingBoing - describing it as “rage-filled optimism”. It’s called Rumble and is hosted on Anchor.|
|Immigrantly is a podcast from a Pakistani American human rights activist, which explores racial identity, culture, and class through the lens of immigrant experiences. Some episodes have made it to public radio; season five has just launched. (Libsyn)|
|We Stan Together is a brand new podcast that presents theories, dissertations, STANments about a piece of pop-culture. Episode topics include Singers Trying to Act, and 80’s Ladies Pop Stars. (More Banana / Megaphone)|
|Tech Lead / CTO, Supercast|
|Business Planning, Apple Podcasts, Apple|
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