NPR and Edison Research release their Smart Audio Report
July 20, 2018 · Updated August 13, 2018 · 1.8 minutes to read
The Smart Audio Report from NPR and Edison Research has been released, highlighting the behaviour of the 43m Americans who own a smart speaker, according to the study. There is lots of data in the full slide deck. 39% of smart-speaker owners say they listen to podcasts at least once a week; 28% use their smart speaker to do so. Edison Research reveals more data at Podcast Movement.
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