D'oh! Podcasting on The Simpsons
This article is at least a year old
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The Simpsons featured podcasting, and Marc Maron, on their show over the weekend. Krusty the Clown was interviewed in Marc Maron’s garage.
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Panoply and Veritonic’s partnership, which we mentioned on Friday, is worth exploring further. It includes some research on ads, saying “announcer-read” spots appear to perform 61% better than “host-read” spots. We weren’t sure what the difference was, so we asked: an “announcer-read” spot is a more traditional pre-recorded radio spot ad; a “host-read” spot is where the podcast host reads and adlibs round a script. Our take: having personally done research on this in the past for radio, where host-read spots were three times as successful as pre-recorded spots, this is surprising. -
Opinion: Dana Blankenhorn reckons we’re about to see The Great Streaming Crash of 2019.
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Bullhorn has some interesting technology: a (US) telephone number to call to hear your podcast. 97% of mobile phones in the US apparently have unlimited minutes, so it’s a good alternative to data. They also have an app which lets you listen to many different podcasts in this way.
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Quite a different-looking podcast app: Magnus Rush attempts to fix many issues that podcasters face with some interesting ideas.
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A long article about PodCon2 from The Pod Report. Running events is hard.
Podcasts
Tips
- Remember a story and want to find it easily? You can search Podnews for stories or podcasts from every issue over the last twenty months.
- Want to find out if you’re in Google Podcasts, or to get some decent buttons or social media links for your podcast? Perhaps you’re in the Apple Charts in Turkmenistan and you don’t know about it. Just search for your podcast, and find more details there.
Companies mentioned above:
Apple
Google
Google Podcasts
