Scripps: radio out, podcasting's the future
January 26, 2018
Radio is out, podcasting is in: US media company Scripps is restructuring. They're selling their 34 US radio stations. In future they want to focus on TV and podcasting, through their companies Midroll, Stitcher and Earwolf.
Midroll publish the second half of their 2018 forecast, focusing on ads, metrics and revenue. Unsurprisingly they're forecasting their best year yet. Interestingly, they plan to correlate Apple's stats with Stitcher's stats.
Meanwhile, AListDaily publishes an long interview with Korri Kolesa, head of sales for Midroll, promoting host-read ads. "The host-read ad is really all about the relationship that host has with an audience."
Slate's Editor-in-Chief Julia Turner is interviewed by the Columbia Journalism Review, on subjects including podcast revenue. "The CPMs on podcasting are comparable to the CPMs on videos, sometimes they oustrip it."
Sjors Fröhlich, the boss of Dutch news radio station BNR, in an interview, notes: "Firstly, [podcasting] is fascinating to be working on, and to think about the future of radio and audio. Secondly, it is also necessary. You will not win the war with just FM radio."
A journalist for the Deseret News writes about attending PodCon in Seattle, and is taken aback by the draw of "live podcasts".
- For fans of Harry and Meghan, Collisions announce their new Royal Wedding Podcast.
Thank you to Wavve, a company we first wrote about on Sep 21, for becoming a supporter.
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