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Apple to kill iTunes: why it makes no difference for podcasters

June 3, 2019 · 2.9 minutes to read

Apple has been widely reported over the weekend - and here in Podnews for the last few months - to be “killing iTunes”. This refers to the desktop app on Mac and Windows computers.

This is likely to be announced at WWDC, their developers’ conference, this week. So, what does this mean for podcasting? NOTHING: because you’re on Apple Podcasts, not iTunes. In fact, Apple mailed us back in February 2018 reminding us to always say “Apple Podcasts”, not “iTunes”.

The amount of listening on desktop is very small in comparison to mobile; but even so, it’s expected that Apple will announce a bespoke podcast app for MacOS to replace iTunes. Indeed, here’s the icon for it.

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