Your daily briefing for podcasting and on-demand
August 25, 2017
A report from the radio sessions at Podcast Movement: helpful to see how the industry is reacting. Some useful stats on the total amount of podcasts many listen to - a fairly low average of between 2 and 6, according to research.
PodcastOne's partner in Australia, Southern Cross Austereo, says they "may charge advertisers more to be in podcasts than on the radio". "The time will come where we can achieve not only comparable, but potentially premium CPM for that". The CEO also signalled more investment into podcasting. Profits for the company, which has radio and TV assets in Australia, were up 40.7% up year-on-year.
Spotify reaches a licensing deal with Warner Music. WMG is the third largest record company in the world, and the last of the deals that Spotify needed to proceed with a much-awaited stock market listing in the US. Of note: the deal was announced on Instagram.
Podcast: Meet the Writers, a weekly discussion with authors, from the global affairs title Monocle (and their radio station Monocle 24).
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