Australia: now, two million daily podcast listeners
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Exclusive: Two million Australians listen to podcasts daily, according to a new survey: PodPoll 24, which will be fully revealed tomorrow. The data, from Deadset Studios and Insightfully, contains a lot of useful data about the types of show people want to hear, and also reveals:
- Two in five people (44%) sample new shows every month.
- Apple Podcasts has slumped to third “preferred podcast app” in the country, after Spotify (58%) and YouTube (30%).
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Blubrry has launched Pod2Vid, a tool that converts podcasts into video - perfect for uploading to video platforms. The tool is available to all users on the Thrive bundle. It comes after the launch of Vid2Pod in March.
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Online therapy company BetterHelp spent $6.4mn in podcast advertising in August, says the latest data from Magellan AI. Chip manufacturer Intel, smart TV maker Roku, and healthcare range Ro were the top movers and shakers. There’s a webinar on Sep 26 at 11ET with more.
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Pitaya and TVNotas have announced a strategic alliance for the production and distribution of podcasts.
People News
- President of Jam Street Media, Matty Staudt, is to become EP (and “third mic”) on the Sarah and Vinnie show on Alice @97.3. He’s continuing his podcast work at Jam Street Media.
Tips and tricks - with Ausha Pro π
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Gain insights into key metrics for evaluating branded podcasts
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Learn how to calculate your podcast’s ROI effectively
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Want to share an actual episode, rather than just your show? Justin Jackson has written a guide.
Podcast News
Companies mentioned above:
Apple
Podcast data for Sep 24
#1 in Apple Podcasts
60 Minutes: A Second Look (CBS News)
Missing Niamh (Casefile Presents)
#1 in Spotify
The Joe Rogan Experience (Joe Rogan)
The Rest Is Politics: US (Goalhanger)
Over the last week, 195,296 podcasts published at least one new episode (up 0.1%). source
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