![A dark staircase in a Welsh castle](https://i.podnews.network/r/a/840/podnews240815.jpeg)
Danger - rising podload
-
Since 2021, there has been a 39% increase in the amount of ads in podcast shows - so says podcast advertising agency Oxford Road, which has launched a new report: “The Danger of Rising PodLoad”. Higher adload means ads perform worse, says the company: suggesting the “Oxford Clock” - a maximum of six minutes of ads an hour, spaced evenly throughout.
-
Edison Research revealed the Top 50 Podcasts in the US measured by weekly audience (and done through a survey, so every podcast gets measured). There’s no change in the top three: The Daily at #3, Crime Junkie at #2 and Joe Rogan at #1. 24 shows are hosted on Megaphone; 9 on Simplecast.
-
In the first half of the year, advertising at Libsyn Ads has grown by 24% year-on-year. The company announced its presence at Podcast Movement 2024, and more promotions: Stephen Pickens and Anthony Savelli have been promoted to Executive Vice Presidents of Sales. The release does not mention last week’s departure of Interim CEO, John W Gibbons.
- Libsyn has partnered with Barometer to provide continuous verification of brand safety and suitability for every podcast in Libsyn’s marketplace.
- Libsyn’s Pair Networks has been sold to Your Online, it has emerged. Your Online owns a number of internet companies including popular domain registrar Gandi. “Libsyn was looking for a good and permanent home for Pair as it shifts its full focus on its podcasting activities” says the announcement from Your Online. Libsyn has not announced the sale nor responded for comment: it bought Pair in Jan 2018.
-
RedCircle’s OpenRAP now covers five times the amount of shows as it did in March, the company says. The service sells host-read ads at scale, and claims “industry-best CPMs”.
-
Audacia Audio is to use Wondercraft AI for audio ads in multiple languages across APAC. The tool reduces average production time from three weeks to three days, says the company.
-
In Canada, Sonar Soundlabs has announced its relaunch, with a new focus creating podcasts for the arts and culture industry. The company has also announced a strategic partnership with My Most Authentic Life.
-
Podcast network Evergreen has acquired the Independent Podcast Network. The acquisition comes with five parenting podcasts.
-
The UK’s Sport Social Podcast Network has partnered with French podcast production studio Freakkick to expand operations into France.
-
The Independent Podcast Awards has announced that it will be supporting its winners with a variety of support from partners. The awards had nearly 450 entries this year - an increase of 22%.
Tips and tricks - with Ausha - Next Gen Podcasting 🚀
-
On the Ausha stage at Podcast Movement: 👉 Elevate your audio-only show with video with effective strategies for wider reach on Social Media and YouTube.
-
Learn from YouTube experts: watch the replay of a live Ausha session about Podcasting on YouTube with YouTube specialists.
-
Backbeat Media has published From Podcast to Platform: The Art of Expanding Your Digital Presence - diversification is key, says the company.
Podcast News - with Airwave
![Big Picture Science](https://i.podnews.network/r/t/75/15775-c3f36494.jpeg)
![The Motherkind Podcast](https://i.podnews.network/r/t/75/471272-d278ca3b.jpeg)
![Dropouts](https://i.podnews.network/r/t/75/213106-e06014e2.jpeg)
![40 Minute Mentor](https://i.podnews.network/r/t/75/364363-07aa4aff.jpeg)
![Everything is News](https://i.podnews.network/r/t/75/1300102-cd5e17b9.jpeg)
![Master Plan](https://i.podnews.network/r/t/75/1300120-9c36e02b.jpeg)
![Bad People](https://i.podnews.network/r/t/75/208693-c6f2361b.jpeg)
Companies mentioned above:Airwave
Ausha
Edison Research
Independent Podcast Awards
Libsyn
Libsyn Ads
Oxford Road
Podcast Movement
Simplecast
Wondercraft
YouTube
Podcast data for Aug 15
#1 in Apple Podcasts The Headlines (The New York Times)
Accused: The Polkinghorne Trial (NZ Herald)
#1 in Spotify The Joe Rogan Experience (Joe Rogan)
Accused: The Polkinghorne Trial (NZ Herald)
Over the last week, 178,097 podcasts published at least one new episode (up 0.1%). source
Events - with Podcast Movement 2024: Aug 19-22
- Getting
- the
- five
- latest
- events
Latest Jobs
- Getting
- the
- five
- latest
- jobs