Podchaser launches Pro service for marketers

• Podchaser Pro has been launched. The service offers estimated reach, demographics and social figures for podcasts, as well as contacts; it’s meant to help advertisers and PR people discover new shows. In case you’re interested, this is our page on the service.

• MediaMonitors has unveiled the results of its latest survey of US podcast listening. Undertaken in the last two weeks of September, it shows The Joe Rogan Experience as the most listened-to podcast, with new entries at #9 for The Michelle Obama Podcast and at #13, iHeartRadio’s Paper Ghosts. Michelle Obama’s podcast was exclusive to Spotify during the survey period. Media Monitors, which is owned by iHeartRadio, also claims iHeartRadio is the #1 podcast publisher - based on the number of shows in the top 25 200.

• Audible has added “100,000 free podcasts” to their app, says The Verge. This seems a geographic rollout - we don’t see them in the Audible app in Australia - yet, anyway. (Are we there? )

• Exclusive: The CuriousCast podcast network in Canada has partnered with Podcast Radio in the UK to bring new shows to listeners to the radio station. Among the podcasts to be featured will be Crime Beat, Dark Poutine, and The Ongoing History of New Music. The shows join Podnews, which broadcasts podcast updates every day on the station.

• Placements·io has signed with Megaphone to integrate with the company. The release says that Megaphone will work with Placements·io to streamline the process of buying and selling podcast advertising inventory.

• TWiT has announced they’re to test Podsights for attribution data.

• iVoox has expanded its catalog of iVoox Originals - exclusive, free podcasts - to “more than 129”.

• A new podcast service has launched. BrandStoryCasting is aimed at business podcasters, and offers a private web-based studio, pre- and post-production , and hosting.

Tips and tricks - with True Crime Reporter from PAR

• Why you should have a podcast website (Spreaker)
• How to write podcast edit notes (East Coast Studio)

Podcast News

ᐃᓄᐃᑦ ᐅᓂᒃᑳᖏᑦ is a podcast in Inuktitut, from the CBC in Canada. Using the CBC’s archives, it allows some first nation people to hear their ancestors, and their stories, for the very first time.

The Verge has announced a replacement for Recode Decode. Decoder has published a trailer. It will launch on November 10, hosted by Verge editor-in-chief Nilay Patel.

PRX and Seeker have announced two new science shows for kids. Launching today, That’s Totally Normal talks about the changes in your body during adolescence; a new show follows in December focusing on inventions. It’s part of TRAX, PRX’s podcast network for 9-13 year-olds.

The Miami Chronicles: Booby Trap is a new true-crime podcast about significant crimes that have taken place in Miami FL, USA. It starts in North Miami, and a murder of a 14 year-old that revealed a dark secret.