Podcasts: most trusted, say registered voters

• In the US, podcasts are the most trusted media source for registered voters - beating newspapers, TV, AM/FM radio or social media. That’s according to new research from Voxtopica - which also says that 63% of registered voters say that podcasts change their opinions on issues or topics in the news. Nearly half of all registered voters in the US listen to podcasts each week.

• YouTube announced a new “hype” function to help boost videos from new creators, and earn them revenue as well. The gamification feature has been on beta test in Brazil, Taiwan and Turkey. We suspect it’ll work just fine for podcasts consumed within YouTube as well.

• Headliner is now able to automatically post podcast videos to Threads and X, the company has announced. That means that all social media services are now covered by the service.

• Another team formerly of Pacific Content is working with former clients. Jeff Blundell and Jenn Sunnerton of Broadcast You have hired three former Pacific Content staffers, and are working on shows like Tell Me What Happened from OnStar, and another show from Vertex. “The goal is to bring the same incredibly high standard of content that PCC did, but deliver it with a more modern, more fulsome approach,” we’re told.

  • The Pacific Content brand is owned by Lower Street.

• In Norway, the nominations for the Prix Norge - for Norwegian radio as well as podcasts - have been announced. The awards will be given out at the end of the Lyddager conference, on Oct 17-18. (Our Editor is one of the speakers, and would welcome beer suggestions).

• Tech company Arm and National Public Media have announced a new podcast, called Tech Unheard. The monthly show starts early next month.

Thank you to Larry Rosin, who has become our latest personal supporter. He’s the President of Edison Research, which specialises in media research for podcasting, radio and audiobooks, and the national exit polls in United States elections. You can be like Larry and support us here.

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• Explore Ausha’s 5 innovative ways to use transcription to enhance your podcast’s accessibility and SEO.

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• What’s LUFS got to do with it? What’s LUFS, but a sweet old-fashioned notion? Who needs the right loudness when your eardrums can be broken? Yes, if Tina Turner were alive today, she could re-release her 1984 hit (and her only number one) about loudness in podcasts and why it’s important to get right.

Podcast News

LadyGang has renewed its agreement with PodcastOne. The show launched in 2015, and is hosted by E! News Host Keltie Knight, actress Becca Tobin, and fashion designer Jac Vanek.

A new episode of Heroes & Humans of Football is out today with some explosive claims about the extent of FIFA corruption, according to former FIFA President, Sepp Blatter. Blatter claims that the US were set to be the hosts of the 2022 World Cup before the French President stepped in; and the astonishing claim by Blatter that he tried to stop Russian President Putin invading Ukraine.

That was quick - Pager Protocol is new today from Caloroga Shark Media: a “10-part espionage thriller podcast where outdated technology becomes the lynchpin in a plot that could reshape the Middle East.” Co-founder John McDermott says the show “combines the speed of AI integration with heart-pounding suspense”.

SmartLess Media launches a brand new podcast today, with Meadowlark and SiriusXM. GoalLess: A Soccer Show is with UK comedian Russell Howard and CBS/MLS broadcaster Chris Wittyngham. Two episodes will be released each week.