Podcasts are the advertising holy grail
January 30, 2018 · Updated June 19, 2018 · 0.9 minutes to read
Podcasts really are the holy grail - a piece from WIRED magazine, focusing on the drop-off rate that's now visible in Apple's podcast analytics. It's very good - 90% stick with a podcast to the end - which, naturally, advertisers are quite pleased about.
A free podcast studio in London's Soho - if you like portuguese chicken.
A LUFSly online tool which produces the LUFS value for an audio file (without even uploading it, which is clever).
Caroline Crampton, who used to write the New Statesman's podcasting column (and is Head of Podcasts for the UK magazine), is embarking on a new podcast critique newsletter. "I’m very bored of reading/hearing things about “the importance of storytelling” when it comes to podcasts."
RadioPublic has a new version out for iOS, with a strangely fishy set of release notes.
<< A Million Ads highlights dynamic advert production