Podcasts are the advertising holy grail
This article is at least a year old
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Podcasts really are the holy grail - a piece from WIRED magazine, focusing on the drop-off rate that’s now visible in Apple’s podcast analytics. It’s very good - 90% stick with a podcast to the end - which, naturally, advertisers are quite pleased about.
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Pacific Content’s Dan Misener makes a good point about who owns your RSS feed? - lots of big podcasts, it seems, don’t own theirs. (We do! Yay!)
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A free podcast studio in London’s Soho - if you like portuguese chicken.
Jul 29 2023: This broken link now points to the Internet Archive. -
A LUFSly online tool which produces the LUFS value for an audio file (without even uploading it, which is clever).
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Caroline Crampton, who used to write the New Statesman's podcasting column (and is Head of Podcasts for the UK magazine), is embarking on a new podcast critique newsletter. “I’m very bored of reading/hearing things about “the importance of storytelling” when it comes to podcasts.”
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RadioPublic has a new version out for iOS, with a strangely fishy set of release notes.
Companies mentioned above:
RadioPublic
