Data: podcasting and the UAE

Data: podcasting and the UAE

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  • Marketiers and 4DC have released the first part of a report into podcasting and the UAE. 16% of the adult population of the United Arab Emirates are weekly podcast listeners, the data suggests. The full data is released later this month.


    Aug 15 2023: This broken link now points to the Internet Archive.
  • Podcast app Castbox has launched Livecast, a free audio streaming service that lets podcasters go live with the tap of a button. Podnews went live on this service a month or so ago, and it worked well as a method of hearing from listeners.

  • Spotify have released their first quarter 2019 earnings results, and a fancy infographic. Revenue is up 31% year-on-year. Of note from the report:


    Aug 15 2023: This broken link now points to the Internet Archive.

    Our podcast audience grew 50% quarter-on-quarter and has nearly doubled since the start of the year … We are seeing increased demand for podcast advertising … Over time, our ambition is to reinvent the podcasting ad experience by building a new tech stack to enable targeting, measurement, and reporting capabilities like we have for our core Ad-Supported offering.

Tips and tricks

Podcasts

    Spreaker Prime: The Real Weird Sisters is hosted by two wizards in training who can’t get enough of Harry Potter. Slytherin to the wonderful world of Hogwarts as each episode digs deep into a chapter from the beloved series. They’re using Spreaker Prime to increase exposure and maximize monetization.
    Rick and Morty are coming back next month. Pickle Me This is a Rick and Morty podcast, “binging our way through seasons 1 and 2” with show news and behind the scenes details. (Bald Move / Starburns Audio / Megaphone)
    Fantasy Footballers - Fantasy Football Podcast
    The team behind The Fantasy Footballers - a fantasy football podcast with over 100m downloads - have been interviewed by Sport Techie on how they engage with their fans. (Libsyn)
    Aug 15 2023: This broken link now points to the Internet Archive.
    Thinking Freely
    Thinking Freely is a new podcast from the ACLU of Maryland, “to inform Marylanders about what’s happening politically – from the courts to the streets – so they can get involved and realize a more equitable Maryland for all.”

Companies mentioned above:
Apple logoAppleApple Podcasts logoApple PodcastsPodcast Movement logoPodcast MovementSpotify logoSpotifySpreaker logoSpreaker

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