Podcasting reaches Gen Z like no other

• For brands, podcasts are “a great place to reach people that they couldn’t reach before” - Earlier today at Audiodays in Copenhagen, Denmark, Amplifi Media’s Steven Goldstein shared data to highlight why podcasts are a real opportunity to reach younger audiences, or “Gen Z”.

• Good news from Good Tape: episode two of the magazine has been printed and will begin mailings this weekend. You can still buy The Celebrity Issue here, which investigates a range of questions around the concept of celebrity and the ways in which it’s shifted and warped audio over the years.

• USA Today writes a negative piece about the effect of appearances by Trump and Harris on podcasts - which have only “reached less than 30% of all voters”. 28% have “seen” Harris on a podcast, and 22.5% for Trump, according to the newspaper - which, including print and digital subscribers, reaches just 0.6% of all Americans.

• YouTube Shorts can now be up to three minutes long. The update started rolling out earlier this month, making it an ideal place to promote podcasts. (Headliner might help.)

• The Signal Awards have announced Esther Perel, Matt Rogers & Bowen Yang as inaugural recipients of a Special Achievement Award. The award aims to honour Where Should We Begin? & Las Culturistas as two podcasts that define culture.

• Seven years after the release of S-Town, the podcast is still shaping the lives of the people in Woodstock, Alabama. In an excellent long-form article by Elle Hunt, Good Tape looks at how the podcast affected the small town when it was published, and the impact the podcast is making today.

• It’s the last day to enter The Webbys to get early entry pricing today.

Tips and tricks - with Memberful

• Blubrry posts ways to overcome podcast paralysis - to get that new podcast out and released.

Podcast News

Podcast Perspectives has interviewed Gretta Cohn, the Pushkin Industries CEO and founder of Transmitter Media. The show discusses her career path – from cellist for Cursive and Bright Eyes to an intern at the Village Voice, to producer at WNYC and Earwolf, and then founding her own company.

Hosted by Matt Stoller & David Dayen, two of the leading voices in America on the anti-monopoly movement, Organized Money explores how monopolies control our lives – from our food to our drugs to our dating lives and so much more. The show was released last week and broke the top 200 in Apple Podcasts; it’s made by Rock Creek Sound, a family-owned production company.

What Happens Next? returns for a ninth season today, looking at a number of critical areas that will define our future. The show, with expert guests, examines what happens if we don’t change course, then highlights positive changes already underway and empowering listeners with actionable steps.