Podcasting to be $1bn media market next year

• Forrester Research has predicted that podcasting will become the next $1 billion media market next year, 2020. The IAB predict it’ll hit $1 billion in 2021 and Magna predict it’ll hit $1 billion in 2022, so someone’s bound to be right.

  
  Aug 18 2023: This broken link now points to the Internet Archive.

• TuneIn has lost a major court case in the UK. Brought by two large record companies, the ruling given was that TuneIn is unlawfully linking to international radio stations that do not have UK music licences. Under copyright law, music licences are required in each country where content is consumed. TuneIn is currently the default podcast service for Amazon Alexa smart speakers, and the default radio service for both Amazon and Google.

• Apple TV+, the company’s new streaming service, has a show about a podcaster. Truth Be Told airs on December 6th. (via Benjamin Bellamy)

• Veteran British broadcaster David Dimbleby is to host a podcast. An Audible Original, The Sun King will be all about the rise of media baron Rupert Murdoch. Dimbleby stood down from the BBC’s Question Time program at the end of last year.

• The Vancouver Podcast Festival is nearly on us; it gets featured in the Vancouver Sun.

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• Who makes a great podcast host for branded podcasts? Pacific Content’s Dan Misener shares his company’s learnings about the person you want to host your podcasts.

• Why do podcast companies try to complicate things?, asks Captivate’s Mark Asquith. “Many of the 'old school’ people in the industry still try to hold on to podcasting being complicated, generally making newer podcasters feel bad about themselves and treating them like fools. This has to stop,” he says.

• Caution: Libsyn achieved IAB Certification in August, but that doesn’t mean you’ll get access to those numbers. We’ve been alerted by a number of podcasters that basic Libsyn plans do not give access to IAB Certified statistics. In September 2017, the company claimed “ALL users” would get “more accurate download numbers”, and though they may dip a little, “➩ They will, however, be IAB Standard!”

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YouTuber News, a should-be-horrible-but-actually-is-quite-good YouTube show about YouTube celebrities, is launching a podcast, astonishingly called YouTuber News: The Podcast. It’s presented by Benedict Townsend, and will start on November 5th. (Global)