![10% increase in the last year](https://i.podnews.network/r/a/840/podnews240725.jpeg)
Podcast listening grows among Black Americans
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Signal Hill Insights looks at The Listening and Consumer Habits of the Black (US) Podcast Audience, suggesting that the audience has grown 10% over the past year; and that they’re more likely to choose Sports, Music and Religion/Spirituality shows.
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Spotify announced a major update to its self-serve ad platform, Spotify Ad Studio - and a new name, now called Spotify Ads Manager. There are new ad formats and measurement tools, as well as a redesign.
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The British Podcast Awards announced the nominations for the 2024 awards. The winners will be announced on Sep 26 in central London, hosted by Marcus Brigstocke. The awards had over a thousand entries.
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Sports podcasting is booming in the UK, says PressGazette. The article quotes YouTube views, which are public.
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Microsoft Research is demonstrating a tool it calls GraphRAG, which (in part) uses podcast transcripts to produce a “knowledge-graph” of a podcast, making it easier to search. The website contains a short demo and an arXiv paper.
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Google announced it is no longer planning to block third-party cookies in Chrome. Podcasts don’t use cookies; but podcasts do use IP addresses, which are increasingly hidden with VPNs, Apple’s Private Relay, and other tools. Google is suggesting it will hide IP addresses from Chrome next year.
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Magellan AI has announced support for UID2 and ID5, to help advertisers measure their campaigns. Replacing things like cookies and IP tracking, UID2 and ID5 are centrally-administered personal identifiers, which allow advertisers to recognise individuals and serve them targeted ads.
People News
- Micah Loewinger has been named as the co-host of On The Media, alongside Brooke Gladstone. He had been guest-host for a while. Former co-host Bob Garfield was fired in 2021 over bullying complaints.
Tips and tricks - with Memberful
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Danny Brown suggests that, if your podcast host offers it, dynamic content can be used for much more than just advertising.
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RedCircle suggest how to streamline your podcast process
Podcast News
![Politickin' with Gavin Newsom, Marshawn Lynch, and Doug Hendrickson](https://i.podnews.network/r/t/75/1237223-8f301d56.jpeg)
![Comedy Bang Bang: The Podcast](https://i.podnews.network/r/t/75/6075-ef006136.jpeg)
![Perfect Day with Jessica Knappett](https://i.podnews.network/r/t/75/1259225-312972bf.jpeg)
![Prognosis: Misconception](https://i.podnews.network/r/t/75/34018-91d2ed57.jpeg)
![American Masters: Creative Spark](https://i.podnews.network/r/t/75/186396-208cefa4.jpeg)
Companies mentioned above:British Podcast Awards
Earwolf
Google
Magellan AI
RedCircle
Signal Hill Insights
Spotify
YouTube
Podcast data for Jul 25
#1 in Apple Podcasts Hysterical (Wondery | Pineapple Street Studios)
Hysterical (Wondery | Pineapple Street Studios)
#1 in Spotify The Joe Rogan Experience (Joe Rogan)
Play On Sports Show (YOUKNOW MEDIA)
Over the last week, 181,769 podcasts published at least one new episode (down 1.2%). source
Events - with Podcast Movement 2024: Aug 19-22
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