Podcast listeners 39% more likely to drive a hybrid

Listen · July 8 2020 · 3.2 minutes to read

This article is at least a year old

We’re an eco-friendly lot: Podcast listeners are 39% more likely to be hybrid drivers - and are a $302bn opportunity for the US auto market, says Nielsen, highlighting that 10.5m podcast listeners were shopping for a new car at the height of the pandemic restrictions in the US. (Podnews’s Editor drives a Prius, incidentally, so…)
Exclusive: App company Maple Media, which purchased podcast app Player FM on Apr 30, has bought another: Android podcast app Podkicker. Podkicker has had more than 500,000 downloads (Player FM has more than 5 million). We’re told a formal announcement is to be made in the coming weeks.
Megaphone will now offer attribution for ads booked through the Megaphone Targeted Marketplace, following an agreement with Podsights.

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Todd Juenger, an 'media analyst’ for Bernstein, has decided “it’s unlikely Spotify will generate much earnings from podcasts”, and has downgraded his rating on the stock. It’s not the first time he’s talked Spotify down this year. In 2018, he said Disney would fail to launch a successful streaming service; it had 28.6m subscribers in the first three months, was the highest trending search term last year and is beating Netflix for app downloads in the US. Analysts, eh?
iVoox has launched the third edition of the iVoox Audience Awards, which is open to Spanish-speaking podcasts. Here are the rules; if you’re an eligible podcaster, you’ve until Jul 26 to enter your show. ¡Buena suerte!

Aug 25 2023: This broken link now points to the Internet Archive.

AdWorld says it’s the world’s largest online advertising event, scheduled for Nov 2-4. It has more than a hundred speakers and over 15 tracks, including one on podcasting. You can get an earlybird pass now for only $39 (the final price will be $299).
Nominations are open for The Podcast Awards. You can vote for anyone you like (though, cough, Podnews’s podcast is in the “politics and news category”). You’ve got until July 31st ~~to vote for us~~ to vote.
Android user? Someone over at Hacker News is building an open source Android podcast app. “I was wondering if I can add any specific feature to make it more interesting for frequent podcast listeners.” Want to tell them?
If you own an Apple HomePod, you might be able to change the default services it uses for music, podcasts and audiobooks shortly.
Steven Goldstein talks with Scott Simonelli, Founder and CEO of Veritonic on why sonic identity is becoming so important.

Aug 25 2023: This broken link now points to the Internet Archive.
Ramsey Solutions are looking to grow their team of speakers, writers and broadcasters. “I’m in the legacy stage of my career where I now get to share my success and platform with this next generation of speakers, authors and thought leaders and help them be successful,” said Dave Ramsey.