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If a podcast is too long, a fifth of listeners never return

If a podcast is too long, a fifth of listeners never return

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This article is at least a year old

  • If a podcast is too long, two-thirds of weekly podcast listeners do return to a podcast later and continue listening when they have more time, according to a survey of radio fans. 21%, though, say they never come back. (Here’s our advice).

  • Apple

    Dan Misener looks at two years of the Apple Top 200 Podcasts and discovers a number of trends, including more “Society & Culture” podcasts. (Here’s how the Apple Podcast Charts work).

  • Caution: a company called Planet TV Studios is approaching podcasters with the promise of coverage on FOX Business, a US cable channel. It sounds flattering: but don’t waste your time - they want US $28,000 to highlight your podcast, according to one podcaster who contacted us. If you’ve $28,000 to burn on an average of just 149,000 viewers, at least support Podnews too.

  • Blubrry
    IAB
  • Acast
    Spotify

    Acast has launched in France; Yann Thébault will run the French business (formerly, he was in charge of Spotify for continental Europe). Over 4m people in France listen to podcasts every month (roughly 8% of the country), says the country’s Médiamétrie research.

  • Podcast Movement

    Podcast Movement has a new Head of Sales: Kristy Scott. She was formerly selling Tom Taylor NOW, the very excellent daily email for people in radio; Tom retired at the end of last year.

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  • Stitcher

    Stitcher’s CEO, Erik Diehn, was interviewed about the benefits of podcast advertising by Yahoo! Finance.

  • Anchor

    Anchor has added analytics metrics to its mobile app, so you can even check your download numbers on the loo bus.

  • What’s the difference between radio and podcasting? Podnews’s Editor, in his weekly Radio Tomorrow piece for an Australian radio industry website, points out that podcasters want to help each other. [Even podcasting’s newsletter writers tolerate each other!].


    Aug 11 2023: This broken link now points to the Internet Archive.

Podcasts

    Think: Digital Futures
    Thinking about the future? Think: Digital Futures, Think: Business Futures and Think: Sustainability all return for a new season, from Sydney station 2SER. They’ll also be broadcast in The Think Hour, Sundays at 10am. (Whooshkaa)
    Cultivating Place
    Cultivating Place argues that gardens are much more than just a collection of plants - they improve our relationship to the natural environment and our communal and individual health and well-being, argues a new mini-series of the program.
    The Uncertain Hour
    Play trailerThe Uncertain Hour dives in to one controversial topic each season to bust long-standing myths and find the origin stories of the world we live in; it’s back for season 3, focusing on America’s War on Drugs - and where George W Bush got a little bag of crack. (APM)
    Political Party Live
    Political Party Live is a podcast from Iowa, and therefore, says the New Yorker, probably why it gets some high profile guests. (SoundCloud)
    Building A Unicorn
    Play trailerBuilding a Unicorn is a new podcast that aims to answer what it takes to build a business that succeeds? That defies all expectations? That could one-day become what investors call a unicorn? (Lawson Media / ART19)

Developer’s corner

  • Supporting pubsubhubbub could significantly help all parts of the podcasting ecosystem: cutting down on redundant RSS polling, and meaning it’s faster for listeners to get new episodes. As we write in our overview article - it just needs a few lines of code; and Google Podcasts already supports it.
  • Our podcast pages are designed to have lots of helpful information on them for podcasters. But you can hide all that, and our branding, if you want - so you can link to us to help anyone find your podcast. Just add “/no” at the end of the URL. Here’s an example.

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