Podcast ad recall: totally balanced

• Podcasts are highly unusual: podcast advertising is recalled just as much by female listeners as male listeners, according to a study released today by Sounds Profitable. That’s not the case in TV, radio, or even Reddit, where there is significant male bias in recall. “[Podcasting’s] gender parity in recall isn’t just a fun statistical oddity,” says Tom Webster, “it’s a window into something genuinely unique: a medium where your message is equally likely to break through regardless of which half of the population you’re trying to reach.”

• The winners of the 2025 Quill Podcast Awards were announced. Podcast of the year went to Well, I laughed, “a podcast for listeners who find themselves in search of a good laugh and their next strange story to tell at parties.”

• Passes are now available for PodSummit YYC 2025 in Calgary AB, Canada this September. This year’s lineup of speakers is headlined by Jesse Lipscombe and our Editor James Cridland, with LIVE podcast shows from Sickboy (Jeremie Saunders, Brian Stever, and Taylor MacGillivary), and CBC’s Crime Story with Kathleen Goldhar.

• NPR filed a lawsuit, alongside three public radio broadcasters, challenging President Donald Trump’s order to cease all federal funding to NPR and PBS.

• “Podcasts haven’t been ruined by brands yet… but they soon will be”, according to a keynote at Mumbrella360 in Sydney today from “adland satirist” Rob Mayhew. The advertising media conference continues tomorrow.

• In Germany, the ma Podcast figures were released for April. Total downloads were down 5% from March; true crime show Mordlust made it to #1, with 6.8mn downloads. The ranker measures participating publishers only.

Moves and hires

• Irish public broadcaster RTÉ has appointed its first Head of Podcasting. Hugh Ormond has worked within RTÉ as a producer for radio and TV for eighteen years.

Tips and tricks - with The Podcast Show London

• Writing for Podnews today, Samuel Sleger gives four simple rules to outlast 99% of podcasts - and video isn’t mentioned once!

Podcast News - with Airwave

With Airwave: In Data Over Dogma, bible scholar Dr. Dan McClellan and atheist podcaster Dan Beecher team up to discover what the Bible actually says and what it decidedly doesn’t say (even if everyone thinks it does).

The latest episode of People In Podcasting features our Editor, James Cridland. The show is also available on YouTube and Spotify in video.

The newest episode of PodCraft wonders - “Do We Need to Champion Spoken-Word Audio in a World of Video Hype?” Matthew McLean spoke with a number of people at The Podcast Show in London, to ask.

Coffee The Ultimate Treat is your go-to resource for transforming your daily coffee ritual into a powerful tool for business success and personal well-being - a blend of wellness, time management, and entrepreneurial wisdom for the modern creator.

With the news of the death of Alan Yentob, in Insiders: The TV Podcast, Peter Fincham and Jimmy Mulvillle take the opportunity to remember their old and much-loved friend, to celebrate his life and work, and to pay tribute to the huge impact he had on the world of British television. There’s also, inevitably, a plug for the River Cafe in there. It’s what Alan would have wanted.

Netflix Podcasts is launching a new comedy podcast with BBC Studios. The Big Pitch with Jimmy Carr invites a celebrity guest to pitch an idea for a film based on one of the super-niche sub-genres on Netflix. From ‘Steamy Crime Movies from the 1970s’ to ‘Australian Dysfunctional Family Comedies Starring A Strong Female Lead’, guests pitch the plot, their dream cast, the marketing stunts, and everything in between: and it’s up to Jimmy whether it gets made.

Many communities around the U.S. are grappling with a troubling rise in violent crime among youth. Season 4 of Smart Justice dives deep into this urgent crisis—exploring both the causes and efforts underway to stop it. Guests throughout the season paint a picture of what’s happening on the ground and what’s at stake, examining the ripple effects of even one encounter with the juvenile justice system.

What lengths would you go to have a child? Would you be comfortable finding sperm on Facebook? How would you feel finding out you might have 700 siblings? The latest season of the award-winning Secrets We Keep podcast, By Any Means, dives into the ‘wild west’ of the fertility industry, unpacking the ethical dilemmas and personal stories behind sperm donation, egg donation, and surrogacy.

The Bright Side returns for a new season, this time in a new weekly format. Designed to inspire, educate, and uplift—bringing together community, joy, and thoughtful conversation, each episode will feature fresh perspectives and empowering stories from celebrity guests, changemakers and everyday women doing extraordinary things. It’s with iHeart Podcasts and Hello Sunshine.