Your daily briefing for podcasting and on-demand
July 12, 2017
AdWeek covers an announcement today that Panoply is working with Nielsen data for targeted podcast advertising. "Advertisers will be able to deliver ads to specific segments of listeners based on data such as interests, purchase intent, demographics, geography, media consumption and psychographics.". This uses data collected from Nielsen's web-bugs and app-bugs. The press release says ads can be targeted "across all podcasting apps, including Apple Podcasts and other third party podcast apps." Consumers will be able to opt out in a link in the show notes.
Consumer story about the Philadelphia Podcast Festival, which starts on Friday. "Over 60 podcasts will broadcast from an array of venues".
Article about Luke Brawner from Milieu Media Group, who plans to "put Houston on the map for podcasting".
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