The New York Times made $36m from podcast ads in 2020

• The New York Times released their financial results for 2020. They made $36m in podcast ad revenue, up $7m; total advertising revenue for the business declined by 20%, though. Those numbers should increase - this year, the NYT can sell advertising in This American Life, as we reported last August.

  • Meanwhile, Michael Barbaro has written to WAMU, a radio station that takes the radio version of The Daily, with a number of action points and apologies for some of the NYT’s, and his, actions around Caliphate.

• Other media outlets are reporting more data on Spotify’s latest results. Spotify credits podcast popularity for 24% growth in subscribers is The Guardian's take. Last month, Citi said that Spotify’s podcast plan wasn’t working; we wonder whether they still think that.

• Google Podcasts is getting a little tweak in its playback screen, reports AutoEvolution. We’re yet to see the update, which is restricted to beta users. We are, though, seeing episode images at least some of the time.

• Lantigua-Williams is launching a weekly newsletter, called Podcasting Seriously, a a learning platform for the podcast industry.

  
  This link is no longer available, as at Aug 31 2023

• Fresh Air on NPR covered the “uncertain future” of podcasts covering Donald Trump. The reporter was Nick Quah.

  • Nielsen’s Podcast Buying Power Service, which 'matches podcast listeners with their buying habits’, has three new subscribers: Active International, Ad Results Media and Oxford Road.

• What’s Joe Budden doing? He’s supposed to have moved his podcast to Patreon, yet he is still hosting with Libsyn. He’s quoted as saying that exclusive deals are prehistoric; yet has launched exclusive shows on Patreon. He spent two hours explaining why he was leaving Spotify, though, through the metaphor of strip clubs, stories about watches and 52 f-words, so no wonder we’re a bit f-ing confused.

Tips and tricks

• How much does it cost to host your own podcast on Amazon AWS? - it costs us $15/month, but our podcast is not your podcast.

• And for the techie, here’s what we’ve learnt hosting our own podcast this way. Both these articles are updated after Kent got in touch to ask us questions.

Podcast News - with CBC Podcasts

From CBC Podcasts: The Secret Life of Canada - the country you know, the stories you don’t. The history podcast about the terrible, hilarious, dirty and wonderful history of Canada.

First reported in Podnews in May 2019, Bill Clinton has finally launched Why Am I Telling You This? with iHeartMedia. The Hollywood Reporter says his first interview is with a jazz player.

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