Half of all US households listen to podcasts, and the New Yorker loves Michael Barbaro
August 23, 2017 · 1.2 minutes to read
Nielsen release Nielsen Podcast Insights, some data for the US market. The headline: 50% of US households listen to podcasts; and, um, podcast fans spend more on bottled water.
Podbean launches a service for podcasters to manage their own dynamic ad insertion. "Just pay $99 per campaign" - very much, then, aimed at the large professional podcasters.
An affectionate appreciation of Michael Barbaro and The Daily from the New Yorker. Given that it only launched in early February, it's impressive to have ear-wormed its way into articles like this one.
The Canadian broadcaster CBC Radio One has a weekly program called Podcast Playlist, and is a showcase for new podcasts. In this interview, one of the hosts says "The biggest problem that people say in the industry is that there is a discoverability issue; people don't know how to find podcasts".
Also from Canada, a new podcast network from Alberta is highlighted in the Edmonton Examiner. There are, apparently, over 100 podcasts from the city; the APN has ten founding members, each of whom will earn CA$25 (U$20) per episode from playing ads.
A great tip on Facebook - how not to start your podcast episode description. So obvious you'll kick yourself.
Podcasts are apparently becoming more diverse, according to this op-ed.
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