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A graph showing the gap in audio vs advertising

Advertisers underinvest in audio, says study

· 4.5 minutes to read

“Way too much vitriol is indiscriminately flung around about programmatic advertising in podcasting. Truth be told, many podcast adtech players aren’t helping either, by thumbing their nose at the realities that face savvy buyers. But by examining those realities and meeting in the middle, everyone wins.” - Bryan Barletta in the latest Sounds Profitable, with Magellan AI.

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