Midroll: 74% of podcast listeners recall advertising

· 1.2 minutes to read

This article is at least a year old

  • Midroll shares ad effectiveness research in podcasts: Talenti, a brand of “gelatos and sorbettos”, bought a 30-second pre-roll. 74% of episode listeners were able to recall a feature of the frozen treat.

  • The Sacramento Bee also has a story about ad effectiveness in podcasts: this time, wine podcasts, which are apparently the main reason why millennials ask for a specific bottle.

  • San Francisco CA, USA station KQED is investing more heavily into podcasts, recently launching The Bay, “a five- to 10-minute podcast that digs into a local headline story through an interview with its reporter or another source”. It’s modelled on The Daily.

    Jul 31 2023: This broken link now points to the Internet Archive.

Companies mentioned above:
Mamamia logoMamamiaMidroll logoMidrollWhooshkaa logoWhooshkaa

Readers and supporters

Gold supporters

Silver supporters

Support Podnews, and our industry

Get a global view on podcasting and on-demand with our daily news briefing