Edison Research's Megan Lazovick presents, plus monetising podcasting
September 19, 2017 · 0.8 minutes to read
Watch: Megan Lazovick from Edison Research covers US podcast consumption. From the Next Radio conference yesterday. More to come this week.
Is podcasting the ideal medium to tell African stories to the world?
Sacked by Trump, formal federal prosecutor Preet Bharara launches his own podcast with WNYC Studios.
An interesting example of niche podcasting - one all about sitcoms.
A good piece about monetising podcasts, and the challenges in the 30-second ads that you might typically hear. With stats showing, apparently, that NPR is making $1.4m per month from podcasting (average revenue per listener per month is 3.8 cents). By way of comparison, UK radio earns 3.6 cents per listener per HOUR; but then, those 12 minutes of ads probably help.
Simon Owens from Washington DC, compares the US podcast market with Australia. “Australia only has 24 million inhabitants compared to our 323 million, so raw audience numbers alone won’t do much to provide an apples to apples comparison”.
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