![Advertising that works in podcasting, and Meet your Maker returns](https://i.podnews.network/r/a/840/meet-your-maker.jpeg)
Advertising that works in podcasting, and Meet your Maker returns
This article is at least a year old
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Edison Research’s Tom Webster has written a guide to advertising that works in podcasting, based on dozens of ad-effectiveness surveys for advertisers and podcast networks that the company has done. Slapping in a radio spot into a podcast brings no particular benefit to an advertiser, he writes, and may even harm the podcast.
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Patreon has announced it has 3m creators. It predicts it’ll pay half a billion dollars to creators in 2019 alone. (And yes, you can support us using Patreon too).
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Storyboard, an app “that allows companies, teams, and organizations to use the power of podcasting, just for their internal audiences”, is now in beta.
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Listen Notes, a podcast directory, has launched another experimental product - Listen Explorer, gives you similar podcasts to those that you enter.
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Dutch newspaper of record, NRC Handelsblad, is to start a new daily podcast in mid-March.
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Dan Misener discusses how to make amazing podcast artwork.
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Eric Wahlforss, the co-founder and Chief Product Officer of SoundCloud - a service many podcasters use as a host - is stepping down. “This was not an easy decision to make”. The company lost Alex Ljung, the other co-founder, as CEO back in July 2017.
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Somethin’Else, a UK audio production company, has a new US Head of Content. Tom Koenig will be based in New York NY.
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Targetspot, a sales company that represents Google Play Music and Audioboom among others, has appointed Mark Kates as Sales Director for their Toronto ON, Canada office.
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Event: On Air Fest, Feb 28 - Mar 3, Brooklyn NY, USA. “Exploring storytelling and creativity in sound”.
Podcasts
![Meet Your Maker](https://i.podnews.network/r/t/75/6627-e1d84829.jpeg)
![CES for Radio Broadcasters](https://i.podnews.network/r/t/75/3809-caa4d539.jpeg)
![The Dave Hill Goodtime Hour (Formerly known as Dave Hill's Podcasting Incident and The Goddamn Dave Hill Show on WFMU)](https://i.podnews.network/r/t/75/4341-a2a116fa.jpeg)
![The Lovecraft Investigations](https://i.podnews.network/r/t/75/6865-f1d2d127.jpeg)
Companies mentioned above:Audioboom
Google
Listen Notes
SoundCloud
The Verge