Advertising in podcasts that game the charts; and a free Google Home Mini speaker from Spotify

• Magellan have looked closely at the podcast advertising within those naughty podcasts who are manipulating the Apple Podcast Charts, and whether it differs from others. It does.

• A new video sharing service called Portal has been launched. Variety reports that it’s been built with monetisation in mind, and you can charge as little as $0.01 per video. Of note for podcasters: “Portal plans to add a subscription option for individual content creators as well as the addition of audio-only content in the coming months.” (our bold).

• Podsights is a company tracking advertisers and sponsorships within podcasts. Here’s their view of what Quip, an electronic toothbrush company, is buying.

• Got a family account with Spotify? Live in the US? Claim a free Google Home Mini smart speaker. Meanwhile, Microsoft’s given up on Cortana, and is now selling Amazon Echo speakers in-store.

• iHeartMedia is to acquire Jelli, a programmatic ad company.

• Derek Hartley and Romaine Patterson presented a show on satellite radio for twelve years, but when that ended, they used SGrecast, a live streaming platform from StreamGuys, to enable them to “efficiently bring live broadcasts to podcasts”. The technology is producing the Derek and Romaine podcast; and a 24/7 stream.

• AdWeek writes a piece explaining Why So Many Podcasts Are Being Adapted for the Small Screen.

• Fortune covers Why Amy Schumer—and Everybody Else—Wants Their Own Podcast

• We reported on Nov 15 that Cold, a true crime podcast from US radio station KSL, had hit the top of the Apple Podcast charts. Steven Goldstein spots this too. Of note - in spite of being #1 on Apple, the podcast wasn’t in Google Podcasts when we originally reported it. We note it’s there now.

  
  This link is no longer available, as at Aug 7 2023

• Positive advice for podcasters from a Redditor - stick with it. “Even if you think you’re not any good when you start.” (We like also listening to Ira Glass on this subject).

  
  Aug 7 2023: This broken link now points to the Internet Archive.

Podcasts

Influencer Update profiles Danny Pená, the host of Gamertag Radio, which has been podcasting since February 2005. (Audioboom)

Cabana has added Bear Brook to its ad-sales portfolio. It’s an investigative podcast from New Hampshire Public Radio. (NHPR / Megaphone)

Yes, we podcast too.