Advertising in podcasts that game the charts; and a free Google Home Mini speaker from Spotify
November 20, 2018 · 2.1 minutes to read
Magellan have looked closely at the podcast advertising within those naughty podcasts who are manipulating the Apple Podcast Charts, and whether it differs from others. It does.
A new video sharing service called Portal has been launched. Variety reports that it's been built with monetisation in mind, and you can charge as little as $0.01 per video. Of note for podcasters: "Portal plans to add a subscription option for individual content creators as well as the addition of audio-only content in the coming months." (our bold).
Podsights is a company tracking advertisers and sponsorships within podcasts. Here's their view of what Quip, an electronic toothbrush company, is buying.
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iHeartMedia is to acquire Jelli, a programmatic ad company.
Derek Hartley and Romaine Patterson presented a show on satellite radio for twelve years, but when that ended, they used SGrecast, a live streaming platform from StreamGuys, to enable them to "efficiently bring live broadcasts to podcasts". The technology is producing the Derek and Romaine podcast; and a 24/7 stream.
AdWeek writes a piece explaining Why So Many Podcasts Are Being Adapted for the Small Screen.
Fortune covers Why Amy Schumer—and Everybody Else—Wants Their Own Podcast
We reported on Nov 15 that Cold, a true crime podcast from US radio station KSL, had hit the top of the Apple Podcast charts. Steven Goldstein spots this too. Of note - in spite of being #1 on Apple, the podcast wasn't in Google Podcasts when we originally reported it. We note it's there now.
|Influencer Update profiles Danny Pená, the host of Gamertag Radio, which has been podcasting since February 2005. (Audioboom)|
|Cabana has added Bear Brook to its ad-sales portfolio. It's an investigative podcast from New Hampshire Public Radio. (NHPR / Megaphone)|
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