Libsyn acquires podcast monetisation company PODGO

• Libsyn is on the acquisition trail again, with its AdvertiseCast platform acquiring “certain assets” of PODGO, a podcast monetisation platform for smaller podcasts, specialising in host-reads. PODGO’s founder David Ehrlich joins the company and will help transition customers and advertisers. No terms were given.

• Podcast Guru, one of the top-rated podcast players for Android, is now available on iOS. It includes integration with Podchaser and supports the Podcast Index.

  
  Sep 8 2023: This broken link now points to the Internet Archive.

• Magellan AI and ARN’s iHeartPodcast Network have compiled the top 15 podcast advertisers in Australia for Q3/21. eBay, project planning software Monday, and Amazon are the top three; the top Australian brand is the Commonwealth Bank at number 5. We note with satisfaction that broadcaster Nine Entertainment is, rightfully, at number 9.

• Facebook Ads are not a great choice for podcasters looking to grow their audience, according to Evo Terra. He tried an experiment with a podcast consultant who promoted Facebook Ads for podcasters; Evo suggests that he spent $360 for just ten new listeners.

  • We’d always be keen to share learnings about experiences with promoting podcasts. This set of articles from Fable and Folly are a great start.

• Podcast listening among Black Americans is surging, says findings from the first-ever Edison Research Black Podcast Listener Report by SXM Media and Mindshare. The report says that Black podcast fans would listen more if there were more podcasts with Black hosts.

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• iHeartMedia’s Q3/21 results say that podcast revenue was $64.1m for the quarter - that almost doubled (184%) year-on-year. It accounts for 6.8% of the company’s revenue.

  
  This link is no longer available, as at Sep 8 2023

• LiveOne (the owners of PodcastOne) released their figures last week. PodcastOne is seeing 'robust growth’ and claims 2.48 billion downloads in the year ending Sep 30. The company made a net loss of more than $15m; the stock price sank -18.5% as a result. It announced a press conference yesterday, seemingly announcing a membership platform, but curiously hasn’t shared more details.

• Videopod is another tool to produce social media videos from podcast audio. It’s free, and run by French company Bad Geek.

• Blue Wire has signed Maxx Crosby from the Las Vegas Raiders for a video podcast series. He’ll record at the company’s newly-opened studios in the Wynn.

• More acquisition news: Blubrry CEO Todd Cochrane has acquired a beard, according to evidence in today’s Geek News Central. No terms were given; though we understand the beard is entirely made in the US. (All joking aside, the itchy beard is for raising cancer awareness as part of No Shave November.)

Tips and tricks

• Thinking of starting a podcast? Don’t. Rachel Corbett shares why a podcast might not be for you.

• Timber interviews Colin Gray on how to format your podcast like an educator, including the importance of structure and feedback.

Podcast News - with AdLarge Media

Presented by AdLarge Media: The History of World War II by Ray Harris, Jr. History buffs rejoice! The History of WWII is a podcast covering the last world war in intimate detail. Host and historian Ray Harris Jr. has been obsessed with all of the elements of WWII since his days at James Madison University. He eagerly shares that passion and deep knowledge with his listeners every week.

Podland this week includes an interview with Dino Sofos, who was responsible for some of the BBC’s biggest current affairs podcasts.

On Buzzsprout’s Buzzcast, Alban, Travis and Kevin talk about microphone stands and their home setup. It appears they get a lot of review units.