![Someone with their thumb on Joe Rogan's head](https://i.podnews.network/r/a/840/podnews240205.jpeg)
Joe Rogan renews; no exclusivity
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The world’s #1 podcast, The Joe Rogan Experience has renewed with Spotify. The show will no longer be exclusive: and will ‘soon’ be made available on additional platforms like Apple, Amazon and YouTube.
- Spotify tells Podnews that The Joe Rogan Experience podcast saw a 45% increase in revenue in 2023; and since the podcast went exclusive to Spotify, overall podcast consumption on the platform has increased by 232%. The company also tells us that: “his guests, often fellow podcasters, have seen on average a 47% increase in engagement on their own podcasts following their appearance on JRE”.
- Terms of the deal weren’t given; the Wall Street Journal suggests the deal is worth as much as $250mn; however, Spotify told The Guardian that figure was incorrect.
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Spotify does still have exclusives. The Riddler: Secrets in the Dark is described as a “Spotify Audio Series”, and is not available outside of the Spotify platform. It’s part of Spotify’s multi-year agreement with DC and Warner Bros. We did note at the time that the press release studiously avoided using the word “podcast”.
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First look: Rhapsody Voices and Airship have announced a new true-crime podcast, American Criminal. The show, to be hosted by Jeremy Schwartz, goes live on Feb 29.
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First look: Audacy has renewed its relationship with Veritonic for brand lift and creative measurement.
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The school bell? The school podcast, more like. Over a hundred New York City schools are to replace the traditional school bell with a bite-sized educational podcast instead.
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New York, London, Paris, Munich, everybody talk about AMA’s dynamic digital audio ads - which can now contain up to 100,000 locations. The feature offers “precise targeting through either latitudinal and longitudinal coordinates or ZIP codes”.
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UK audio trade association AudioUK has launched its 2024 manifesto for UK podcast, radio and audiobook producers, to help UK political parties to support the audio industry; it’s an election year in the country.
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Many creators are unaware of the concept of brand suitability, which is often used against them to exclude their content from advertising opportunities, according to the MOSAIC Collective - which has been launched to help diverse creators connect with brand advertisers.
In Brisbane, Australia? Well, there’s a coincidence: so are we. The co-host of the Podnews Weekly Review, Sam Sethi, is also in the country; and will be coming up to Brisbane next week. Want to come for a beer?
The Tech Stuff - with RSS․com
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As part of a renewed education process around “new podcast apps” and Podcasting 2.0, Phantom Power Music is a new company for music artists wanting to use “value4value” podcasts and streaming services. The FAQ is worth a read.
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Tip: don’t talk back to Apple Podcast’s transcription engine. It doesn’t like it. (Yes, you, Adam Curry)
Tips and tricks - with Podpage
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How long should a podcast be? We’ve some data, some mathematical argument, and other points of view.
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Is your podcast too quiet? We can help - all you need is LUFS. LUFS is all you need.
Moves and hires
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Audiomy, the German language podcast media buyer agency, has hired Sven Westermann as Head of Sales.
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Blue Wire has made a number of promotions. Andrew Rotondi was named Chief Operating Officer, Luke Pagano was named Chief Revenue Officer and Brittany Machado was named Senior Vice President of Business Affairs.
Podcast News
![Think Fast, Talk Smart: Communication Techniques](https://i.podnews.network/r/t/75/190089-3852e78b.jpeg)
![The Anxiety Coaches Podcast](https://i.podnews.network/r/t/75/33698-7f2f372e.jpeg)
![Black History, For Real](https://i.podnews.network/r/t/75/514806-f2fe6628.jpeg)
NB: our privacy policy has been updated to reference the use of a Cloudflare-supplied Turing test on our index page.
Companies mentioned above:Amazon
Apple
Audacy
Audiomy
AudioUK
Podnews
Spotify
Wondery
YouTube
Podcast data for Feb 5
#1 in Apple Podcasts Call Her Daddy (Alex Cooper)
Aha! Zehn Minuten Alltags-Wissen (WELT)
#1 in Spotify The Joe Rogan Experience (Joe Rogan)
Gemischtes Hack (Felix Lobrecht & Tommi Schmitt)
Over the last week, 202,049 podcasts published at least one new episode (up 1.6%). source
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