iHeart makes it to the Australian Podcast Ranker
This article is at least a year old
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The new Australian Podcast Ranker will be released in the next few hours with some new titles for the first time. Podcasts from Stitcher and the iHeartPodcast Network will be included in the Aussie ranker - these international podcasts can all carry Australian geo-targeted advertising. The new podcast ranker is out at 9.30am Sydney time tomorrow; that’s 5.30pm NY time today.
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Podcast host Simplecast has announced its Moveable Audio Engine. It allows dynamic ad and content insertion, and even allows you to target and welcome first-time listeners. It’s rolling out to enterprise customers now; and to more customers later.
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Chartable has added a new tool, Incremental Lift, to their suite of products. Incremental Lift allows advertisers to know which ad works (and which doesn’t), and to optimise their ad-buys more precisely.
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Winners for The Scripps Howard Awards were announced. The 'radio/podcast’ award went to The Public’s Radio (Rhode Island) for “A 911 Emergency”, a set of radio reports.
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Eric Nuzum, who is a panelist in today’s RAIN Podcast Business Summit, writes about his concern at “buzzword bingo” at conferences, and has produced a podcast buzzword bingo game card.
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Serial is now “in exclusive talks ” with the New York Times, Ben Smith lets slip in a Medium piece.
Companies mentioned above:
Chartable