How to sell podcasts, half-price podcast app, and a podcast with a 50/50 gender split for guests
This article is at least a year old
Jul 24 2023: This broken link now points to the Internet Archive.
A set of slides (shared by Nicholas Quah) from the Public Media Development and Marketing Conference, about selling podcasts to advertisers - notably, their Terrestrial podcast.
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The Castro podcast player app is currently half price, according to TapSmart. Interesting UX - it deliberately eschews the download model, and instead you pick and choose which episodes you want to listen to based on the show notes.
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Video (6m) from TWiT on how iOS 11 “supercharges podcasts”.
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“11 simple podcasting tips” - some good tips in this article from the Business2Community website.
Jul 24 2023: This broken link now points to the Internet Archive. -
Interview with June and Deron from the Masters of Scale podcast. “We wondered what might happen to an ideas program if it were set to an original score, the way an independent documentary might be. Why shouldn’t an audio program surprise and delight you?” - notably, the show also commits to a 50/50 gender split for guests.
Castro
TWiT
