How to get your podcast featured in iTunes; and the rise of the audiogram

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This article is at least a year old

  • Here’s how to get a podcast featured by Apple’s iTunes (at least, how one podcaster did it)

  • AudioBoom email me to enthuse about their new Very Bad Words podcast. From ex-WNYC radio producer Matt Fidler, which explores fruity words and why they’re a bit bad. Made it to the top 30 of the Apple Podcasts chart.

  • In case you missed it: here’s how the Apple Podcast Chart works, and why it isn’t a chart.

  • The Australian ABC have been looking into “audiograms”, a method of sharing audio, including podcasts, on social media. Andrew Davies, who works for ABC Audio Studios, has written a nice explainer as well as highlighting their work for the future.

  • Useful Reddit thread: Help - my podcast is unable to skip backwards or forwards when streaming - there’s a simple fix if this happens to you.


    Jul 24 2023: This broken link now points to the Internet Archive.
  • Behind the scenes of Radiotopia’s Criminal podcast. “We’re mindful of efficiency because we’re asking listeners to devote their full attention to these stories.”

  • HotPod 126 (13 minutes, 32 seconds reading time) discusses discoverability.

  • Niemen Lab highlights podcast discoverability too - podchaser appears to be doing some good work in this space. The iTunes API still appears to be behind most podcast apps: a large uncertainty.

  • Consumer article highlighting the ways iOS 11 will “improve how you listen to podcasts

  • Interview with Nick Quah (HotPod) about Apple’s analytics. “We’re really going to see a shakeout, resizing and reconceptualization of, how do you measure for the success of a show.”

  • Talk at Radiodays Africa: “there’s power in niche audiences

  • CJR review Radiotopia’s Ear Hustle, the podcast based in prison. “I keep my ear to the ground and I listen for the stories that make me say, ‘Damn, that’s a great story. Also, I’m about to start posting topics on the wall in the buildings or just asking guys on the closed circuit television station if they have stories that they feel the world should know.”

Companies mentioned above:
Apple logoAppleApple Podcasts logoApple PodcastsCriminal logoCriminal

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