Your daily briefing for podcasting and on-demand
August 3, 2017
The Guardian's Football Weekly podcast is losing its host, James Richardson, and "producer Ben". They jump to The Totally Football Show, a new podcast from a new company called Muddy Knees Media, of which they are shareholders. While the podcast will continue without them at The Guardian, this is a big deal - at Radiodays Europe's Podcast Day, The Guardian talked about a total of 5.4m downloads a month across their network to an audience of 73% male listeners, and Football Weekly appeared to be their largest podcast by far. The Guardian lost £45m last year, but those losses were a third better than the previous year. It also shed 300 jobs.
Some stats about podcasting and social media, from a magazine industry website. TL;DR: social won't help you build brands, podcasting will.
The world's first podcast musical, reports The Guardian: 36 Questions. Stars Kristoff from Frozen, who must be delighted to be known as Kristoff from Frozen.
A piece about the actual cognitive result of listening to your podcasts at a super-fast speed. "When you get past 1.5x you’re starting to really sacrifice learning."
A podcast search engine, ListenNotes, which contains over 17m episodes.
Interesting way of promoting a new podcast: put a clip of it directly on Twitter. From Radiotopia, promoting Ways of hearing, a new podcast out Friday.
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