Google Podcasts are working on an analytics dashboard

• Google Podcasts is building a way for content owners to claim their podcasts in the Google Podcasts catalogue, and Google are working on an analytics dashboard for all partners, said Steve Henn, Content Lead for News on Assistant, Google, at Radiodays Europe. “We approach our Google Podcast service just like (spidering) the web,” he said, pointing out that all publishers are already getting consumption data from their servers. On BBC vs Google, he said that Google’s approach has been to make it as easy as possible to search for a podcast and play it. However, he said the BBC has said they would prefer search to be directed towards BBC Sounds. He said that Google has more work to do in order to facilitate their needs and they want to understand from the BBC what they want. “If people want to listen to a BBC podcast, we want to get them there as fast as we can.” He added that Google and the BBC are talking.

  • It should be noted that Google Podcasts is hard for podcast hosts to measure: the web player appears as a browser, while Chromecast can also appear differently. This will signficantly help podcasters understand the traffic from Google.

• Cautious data for those wanting to pull podcasts into a registration-only app: only 3 out of 5 people are cool with that and the figure is slowly decreasing. Meanwhile: “It’s not a podcast if it’s not platform agnostic”, says Josh Kinal.

• NPO Radio 1, a large public radio network in the Netherlands, is in the middle of Podcast Week

• Job: Apple is looking for a data scientist. “Apple is seeking an expert Data Scientist to join a team passionate about Data Science & Analytics for Apple Media Products (AMP) covering Apple Podcasts”

  
  This link is no longer available, as at Aug 11 2023

• Date for your diary: Edison Research reveal The Podcast Consumer on Thursday April 11th. You can register for the webinar here.

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• Forbes covers the pros and cons of internal company podcasts.

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New Aural Cultures, a podcast that analyses podcasting from a Media and Cultural Studies standpoint, has Editor of Podnews, James Cridland, as a guest, including a discussion on the BBC vs Google debate.