Podcast network Fable and Folly is to close
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The audio fiction podcast network Fable and Folly is to close at the end of this year. The network blames a change in podcast advertising for its closure. However, the network says: “The shows you love aren’t going away; they’re just heading to new homes. Through the end of the year, we’re helping our producers migrate their shows and connect with new hosting and advertising partners, so the series you follow can keep going strong.”
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After we revealed that Apple Podcasts has dropped country-specific editorial in favour of an algorithmic selection, today we carry one example that shows the difference: it was National Day for Truth and Reconciliation in Canada last week. Unlike in March 2025, when Apple Podcasts ran a “Made in Canada” initiative, last week only one indigenous-made podcast was promoted by Apple Podcasts in Canada: from the not-entirely-unknown CBC.
- Apple Podcasts might suggest that human curation remains at the heart of what they do - and that it’s good news for creators since they can reach wider audiences than before because they’re no longer locally-targeted. However, in our opinion, this is a loss to local producers: and belies a lack of understanding from Apple Podcasts about who pays for podcasting - since in many cases, sponsorship and branded content are sold on a country-by-country basis, where country-specific targeting is vital.
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What would the happy couple like for a wedding present? How about a podcast? Will Coley produces podcasts that focus on a couple’s relationship and upcoming wedding; in this piece from The New York Times, he explains how he makes the shows.
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In the UK, Goalhanger is focusing on newsletters as a way to get closer to its audience.
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Got a Podcorn prefix enabled on your podcast? You’ll need to delete it by the end of this month, because Podcorn - or Audacy Creator Lab, as it was latterly known - is closing down.
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What’s the most important part of a podcast? The host - according to The Podcast Study 2026. 21% of podcast listeners say they’d definitely stop listening to a show if the host left. It’s part of the data revealed at The Podcast Study - there’s a free webinar tomorrow at 2pm Eastern to take part in.
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PodAnalyst is now supporting video performance data for YouTube, along with a new tool called “Readout”, which can produce a polished report for your show.
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Spotted: The Feed, the official Libsyn podcast has posted a new episode. Entitled “ssss”, updated on 24 September but mysteriously backdated to March, it’s a piece of bad rock music, entitled “stop”. Indeed! (Rob and Elsie are on In & Around Podcasting these days).
The Tech Stuff - with RSS.com
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The Podcast Index has launched Podcast Robot, a full MCP server for AI assistants. The tool lets you ask questions to your assistant about podcasts, to discover new ones.
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A new tool called Shhh will clean speech in video and audio files. For video, it’ll not touch the video portion: and can remove background noise, music, or room echo. It has a limited free tier, and the interface is in English, Spanish and Japanese. The name “Shhh” also goes for whoever’s written it, who has asked not to be named. Mysterious!
Tips and tricks - with Audiencelift
- Where are you storing all your podcast files? Our article from 2024 is still the way we store files; but are you doing it a different way? We’d love to know.
Podcast News - with Airwave







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