Artwork from Fable and Folly shows
Fable and Folly

Podcast network Fable and Folly is to close

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  • The audio fiction podcast network Fable and Folly is to close at the end of this year. The network blames a change in podcast advertising for its closure. However, the network says: “The shows you love aren’t going away; they’re just heading to new homes. Through the end of the year, we’re helping our producers migrate their shows and connect with new hosting and advertising partners, so the series you follow can keep going strong.”

  • After we revealed that Apple Podcasts has dropped country-specific editorial in favour of an algorithmic selection, today we carry one example that shows the difference: it was National Day for Truth and Reconciliation in Canada last week. Unlike in March 2025, when Apple Podcasts ran a “Made in Canada” initiative, last week only one indigenous-made podcast was promoted by Apple Podcasts in Canada: from the not-entirely-unknown CBC.

    • Apple Podcasts might suggest that human curation remains at the heart of what they do - and that it’s good news for creators since they can reach wider audiences than before because they’re no longer locally-targeted. However, in our opinion, this is a loss to local producers: and belies a lack of understanding from Apple Podcasts about who pays for podcasting - since in many cases, sponsorship and branded content are sold on a country-by-country basis, where country-specific targeting is vital.
  • What would the happy couple like for a wedding present? How about a podcast? Will Coley produces podcasts that focus on a couple’s relationship and upcoming wedding; in this piece from The New York Times, he explains how he makes the shows.

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